• Lauren Davidson

Midwest-CBK Announces Largest Product Launch, Midwest Gift Brand Name and Expanded Customer Benefits During Winter Markets

midwest cbkCannon Falls, MN– Midwest-CBK, LLC announced its largest launch ever during the winter markets of nearly 4,000 new items. The brand will be debuting over 780 new home décor items from the CBK collection and more than 3,200 new everyday and seasonal gift designs under a new brand name: Midwest Gift. The new name reflects the growth of the everyday gift line with the Make Everyday a Holiday tagline, while paying homage to the company’s Midwest heritage and original name, Midwest Importers, then Midwest of Cannon Falls. The Midwest-CBK sales team is also growing, with over 140 account managers to serve retailers across the country.

“Midwest-CBK is back and better than ever!” says Keith Schneider, president of Midwest-CBK. “As one of the first gift and décor companies in the industry, we have an extraordinary foundation, expertise and talent. We are listening carefully to our retailers, and making changes they’re asking for to provide more outstanding everyday designs, offer business terms and dating that are among the best in the industry, and expand our sales team which is dedicated to helping our customers grow and succeed.”

CBK also introduced its January launch in October with a preview, and the winter markets will be the first time all 780 new designs will be available to see and order in the Atlanta, Dallas and Las Vegas showrooms. Outdoor Living, Coastal and home decor designs continue to play an important role, along with new categories including furniture, mirrors, rugs, textiles, doorstops, night lights and garlands.

Lauren DavidsonLauren Davidson | Assistant Editor
ldavidson@giftsanddec.com

Lauren covers Holiday, Gourmet, Bath and Body, Candles, Fashion and Stationery, and keeps up with the latest gift industry news and trends.

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