• Lauren Davidson

Las Vegas Market Unveils New Branding Campaign, Logo

las vegas marketLAS VEGAS – International Market Centers (IMC) announced a new branding campaign for Las Vegas Market with the tagline “Discover the Extraordinary,” unveiled in an advertising campaign this month and at the upcoming winter event, January 22-26, 2017.  

“This campaign truly takes Las Vegas Market to the next level,” said Karen Olson, Senior Vice President of Marketing for IMC. “Having achieved a high level of awareness for our market, the time is right for a sophisticated, mature new look that reflects our evolution. I’m incredibly proud of this campaign: it speaks to where we are today and sets the stage for the next phase of our growth.”

There is also a newly created DesignOnLVMKT web site feature, designed to be a reference tool to stay abreast of industry happenings and learn from designers, thought leaders and up-and-comers.

“DesignOn LVMKT is a resource for current industry insights and trends that will come to fruition at the Las Vegas Market through product and programming opportunities,” said Olson.

Lauren DavidsonLauren Davidson | Assistant Editor
ldavidson@giftsanddec.com

Lauren covers Holiday, Gourmet, Bath and Body, Candles, Fashion and Stationery, and keeps up with the latest gift industry news and trends.

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