Las Vegas Market Unveils New Branding Campaign, Logo
January 6, 2017,
LAS VEGAS – International Market Centers (IMC) announced a new branding campaign for Las Vegas Market with the tagline “Discover the Extraordinary,” unveiled in an advertising campaign this month and at the upcoming winter event, January 22-26, 2017.
“This campaign truly takes Las Vegas Market to the next level,” said Karen Olson, Senior Vice President of Marketing for IMC. “Having achieved a high level of awareness for our market, the time is right for a sophisticated, mature new look that reflects our evolution. I’m incredibly proud of this campaign: it speaks to where we are today and sets the stage for the next phase of our growth.”
“DesignOn LVMKT is a resource for current industry insights and trends that will come to fruition at the Las Vegas Market through product and programming opportunities,” said Olson.
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