• Lauren Davidson

Las Vegas Market Unveils New Branding Campaign, Logo

las vegas marketLAS VEGAS – International Market Centers (IMC) announced a new branding campaign for Las Vegas Market with the tagline “Discover the Extraordinary,” unveiled in an advertising campaign this month and at the upcoming winter event, January 22-26, 2017.  

“This campaign truly takes Las Vegas Market to the next level,” said Karen Olson, Senior Vice President of Marketing for IMC. “Having achieved a high level of awareness for our market, the time is right for a sophisticated, mature new look that reflects our evolution. I’m incredibly proud of this campaign: it speaks to where we are today and sets the stage for the next phase of our growth.”

There is also a newly created DesignOnLVMKT web site feature, designed to be a reference tool to stay abreast of industry happenings and learn from designers, thought leaders and up-and-comers.

“DesignOn LVMKT is a resource for current industry insights and trends that will come to fruition at the Las Vegas Market through product and programming opportunities,” said Olson.

Lauren DavidsonLauren Davidson | Assistant Editor
ldavidson@giftsanddec.com

Lauren covers Holiday, Gourmet, Bath and Body, Candles, Fashion and Stationery, and keeps up with the latest gift industry news and trends.

Enter the First-Ever Century Awards

100 YEARS REA
Gifts and Decorative Accessories is now accepting submissions for the brand new Century Awards, to be presented at the 66th annual Retailer Excellence Awards event on August 20.

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