• Brianna Glenn

Playlife Media and Sage Licensing Group announce partnership

The two will team up for 2017 Toy Fair

Playlife Media and SagePlaylife Media and Sage team up for 2017 Toy Fair.
LOS ANGELES– Playlife Media, in partnership with Sage Licensing Group, announced that it is building consumer product programs for a spectrum of lifestyle license holders from across the globe at the 2017 Toy Fair. Playlife’s Germaine Gioia and Sage’s Bruce Giuliano will be taking meetings at New York City’s Jacob K. Javits Convention Center from February 18-21.

The team is currently developing broad, multi-category, merchandise programs at major U.S. retailers for brands including the following:

  • Etch-A-Sketch
  • Toca Boca
  • Tulipop
  • Ali the Fox
  • Nitro Circus
  • Moto GP
  • Games Workshop
  • Big Buck Hunter

Key product and merchandise category opportunities include toys, collectibles, apparel, accessories, craft and activity, publishing, comics, console, mobile, AR and VR gaming.

Brianna GlenBrianna Glenn | Client Content Editor

Brianna is an Assistant Editor for Gifts and Decorative Accessories.
Brianna covers news and trends related to candles, fashion and holiday categories of the gift industry.
Have something you want Brianna to write about? Contact her on Twitter @__bglenn or by email at bglenn@giftsanddec.com

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GDA June 2017 electronic issues

See the June 2017 issue of Gifts & Dec.  In this issue... Babies Mean Business: Snuggle Up With These Top Baby Gifts.  Plus, 9 Gifted Women Honored in the Industry, Business Going Above & Beyond in Community Service, and What Consumers Are Looking For in Skincare. Get details!