• Brianna Glenn

Playlife Media and Sage Licensing Group announce partnership

The two will team up for 2017 Toy Fair

Playlife Media and SagePlaylife Media and Sage team up for 2017 Toy Fair.
LOS ANGELES– Playlife Media, in partnership with Sage Licensing Group, announced that it is building consumer product programs for a spectrum of lifestyle license holders from across the globe at the 2017 Toy Fair. Playlife’s Germaine Gioia and Sage’s Bruce Giuliano will be taking meetings at New York City’s Jacob K. Javits Convention Center from February 18-21.

The team is currently developing broad, multi-category, merchandise programs at major U.S. retailers for brands including the following:

  • Etch-A-Sketch
  • Toca Boca
  • Tulipop
  • Ali the Fox
  • Nitro Circus
  • Moto GP
  • Games Workshop
  • NERDS
  • Big Buck Hunter

Key product and merchandise category opportunities include toys, collectibles, apparel, accessories, craft and activity, publishing, comics, console, mobile, AR and VR gaming.

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