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Color Comes Out

Melissa Haberstroh -- Gifts and Dec, 6/17/2011 5:03:35 AM

MELISSA HABERSTROH is the owner of The Burlap Horse in Boerne, TX.Why are so many of us open to wearing color but not putting it in our homes?
When you open up your closet, what colors do you find? Greens, oranges, purples? When you open your living room door, what colors do you find? Beiges, whites, grays? Our newest store, Melissa Jeffrey Home, is a neutral, clean-lined environment with pops of saturated and bright colors in the accessories, floor coverings, pillows and entertaining goods. The goal is to get consumers thinking about how neutral their homes are and offer opportunities to introduce color in small ways. We developed a layered merchandising approach including window and floor displays that supported the theme. We wrote "Don't Keep Your Color in the Closet" on a message board outside to begin the conversation. We planned this display for May. Besides spring colors, May brings an annual quilt festival to our town, so we incorporated a colorful quilt.

A Fashionable Fixture To reinforce the "closet" concept, a clothing merchandiser was loaded with outdoor rugs hung by pant hangers.
	A Pile of Pillows The colorful pillows were selected to coordinate with one another, and tags were placed so they are accessible to the consumer.
Dressed for Success I used two styles of cloth napkin and our signature ribbon to create a skirt and top for the dress form, making sure our store name is visible.
	Tying It Together The completed display is alive with color and duplicates elements in the other nearby displays, including the sunflower pillow and industrial cart.
Message Delivered Above: In this display, signage sends the message in so many words. The sign was made using a large format printer, foam core and spray adhesive, then hung with fishing line.
	An industrial cart provides a platform for the dress form and stool, reminiscent of industrial clothing factories.

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