Spin Master to Develop NASCAR Toy Line
Playthings Staff -- Gifts and Dec, 6/21/2011 9:58:26 AM
Toronto - Seeking to build its merchandising program, NASCAR Team Properties has teamed up with Spin Master Ltd. to develop a line of toys.
In efforts to target a younger demographic, NASCAR signed a multi-year agreement that gives Spin Master the exclusive rights for NASCAR-branded toy categories, including replica vehicles, play sets, action figures, remote control products and more.
The products, which will be sold at mass market retailers and online, are expected to hit shelves in 2012.
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