Annual TOTY Awards Take Center Stage

toty 17

NEW YORK, NY – As toy retailers awaited the opening of the 2017 North American International Toy Fair last Saturday, top toy makers were honored on Friday evening during the 17th annual Toy of the Year Awards and Toy Industry Hall of Fame induction ceremony. Hosted by the Toy Industry Association, this year’s event was held at the Intrepid Sea, Air & Space Museum in New York City.

Winners were selected from a pool of 700 finalists that were nominated by 25 judges, and awards were handed out in 14 categories:

  • Action Figure of the Year: DC Super Hero Girls Action Figure Assortment from Mattel
  • Active/Outdoor Toy of the Year: Bunch O Balloons from Zuru
  • Activity Toy of the Year: Crayola Air Marker Sprayer from Crayola
  • Collectible of the Year: Pop! from Funko
  • Construction Toy of the Year: LEGO Friends Amusement Park Roller Coaster from LEGO Systems
  • Doll of the Year: Barbie Fashionista Doll from Mattel
  • Game of the Year: Yeti in My Spaghetti from PlayMonster
  • Infant/Preschool Toy of the Year: Doc McStuffins Toy Hospital Care Cart from Just Play
  • Innovative Toy of the Year: Hatchimals from Spin Master
  • License of the Year: PAW Patrol from Spin Master
  • Rookie of the Year: 3DoodlerStart Essentials Pen Set from WobbleWorks
  • Specialty Toy of the Year: LEGO Disney Castle from LEGO Systems
  • Tech Toy of the Year: CodeGamer from Thames & Kosmos
  • Vehicle of the Year: Air Hogs Star Wars X-Wing vs. Death Star - Rebel Assault from Spin Master

“This year’s TOTY winners truly run the gamut, from quirky collectibles and skill-building construction toys, to family games and educational tech toys … But there is one thing they all have in common: they bring fun, laughter and learning to kids,” said Steve Pasierb, TIA president & CEO. “Honoring the best and brightest toys and industry luminaries is a great tradition for TIA and the entire toy and play community. We congratulate this year’s TOTY finalists, an exceptional collection of TOTY winners and our esteemed Hall of Fame inductees, and thank them for bringing memorable play experiences to families worldwide.”

During the ceremony, three industry greats were inducted into the esteemed Toy Industry Hall of Fame: Peter Eio, former president of LEGO Systems; the late Ray Larsen, founder of RLA Marketing; and the late Sydney Rosen, former chairman of Rose-Art Industries. The gala also included a special presentation by the Toy Industry Foundation, which brings toys to millions of children in need around the world.

GDA Staff | News & Commentary

Gifts and Decorative Accessories delivers the latest gift and toy industry news, new product introductions, important consumer trends, store operation solutions, trade show news, technology updates and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


GDA Digital Edition for May 2017

See the May 2017 issue of Gifts & Dec.  From Snarky Stationery to Genuine Greetings, Millennials Flock to Paper.  Plus we discuss Today's Gift Retailer Survey, The Latest Fashion Below the Knees, and How Consumers are Stocking the Wet Bar. Get details!