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HFIA Partners with Web4Retail, CSN to Offer Online Promotions

GDA Staff -- Gifts and Dec, 8/1/2011 1:14:38 PM

Dallas - Home Furnishings Independents Association partnered with Web4Retail to bring the company's Facebook marketing program "Facebook Your Business," to the association's member stores. Web4Retail will design, create and manage a branded page for each retailer, building a targeted web Facebook presence and tailoring it to the personality of the store. Pages will utilize focused retail content, store information, promotions, photos and links to product categories. Basic and standard packages are offered and include management of the site on a daily basis as well as information regarding shopper site usage provided through Google Analytics.

HFIA also partnered with online retailer CSN Stores to offer CSN's Get It Near Me program with a discount program exclusively available to HFIA members. Get It Near Me utilizes CSN's Internet ad platform to promote participating retailers to the site's 11 million monthly visitors.

Online customers of any of CSN's 200+ product-specific furnishings sites will be able to locate and view retail showrooms within the shopper's geographic area by clicking on HFIA member advertisements. No contracts or minimum commitments are required for stores to participate. The program includes free account support, educational seminars on Web strategy and a rebate for HFIA members.

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