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Christian Brands Buys Heartfelt Inc.

GDA Staff -- Gifts and Dec, 8/2/2011 11:54:34 AM

Phoenix, AZ - Christian Brands purchased Heartfelt Inc. of Salem, VA, effective August 1. Terms of the transaction were not disclosed. Heartfelt manufacturers framed inspirations and sentiments and other gift-related products for gift stores and Christian bookstores.

Christian Brands is a holding company consisting of 12 brands that sell product to multiple channels in the Christian field. Brands include Autom, Living Grace, Milagros, Gifts of Faith, Aquinas Press, Robert Smith Furniture, Lumen Deo Candle, Chace Candles, Will & Baumer Candle Company and Creed Rosary.

Linwood Metts, co-owner and CEO of Heartfelt, said in a statement, "We are very pleased to have a new strategic partner who shares our vision and whose experience can help grow the business. The Christian Brands team is well versed with the needs of our industry and can help us solidify our leadership position in the framed wall art category."

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