Brandwise Develops iPad-Compatible Product
GDA Staff -- Gifts and Dec, 8/9/2011 3:24:33 PM
Lakewood, CO - Brandwise is developing an iPad-compabtible product that will enable the use of its technology on the iPad. The company is developing this product as a first step toward hardware independence and to answer the demand from those clients that have already purchased the iPad device.
"We have clients using certain presentation apps to create a simple order, but then are stuck when trying to integrate that information to the rest of their system. Instead of trying to integrate to all of these systems it made more sense for us to develop a product," said Todd Litzman, Brandwise president.
Having said that, Litzman cautions business to be wary of investing in tablet hardware or tablet-specific apps without first thinking through their goals, educating themselves on what's in store for the coming months and ensuring the technology conforms to their needs and not the other way around.
"First, there is an alarming lack of depth and integration in the majority of these 'pop-up'sales and presentation apps out there on the market. Second, with the introduction of the Windows 8 touch-centric user interface in Q1 of 2012, the entire tablet and technology landscape will change again, much like it did with the release of the iPad," Litzman said.
He advises looking into applications, an operating system and hardware that easily integrate with other business systems for the greatest ROI.
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