Yankee Candle Opens First Canadian Retail Stores
GDA Staff -- Gifts and Dec, 9/2/2011 11:59:29 AM
South Deerfield, MA - The Yankee Candle Company has opened its first company-owned retail stores in Canada. The first three are located in Pickering, St. Catharine's and Hamilton, Ontario. A total of five stores will be opened in the greater Toronto area before September 16, and in the coming weeks, the company will also open stores in Barre and Kitchener, Ontario. Each of the new stores vary in size from about 85 sq. m. to 133 sq. m. and will carry a carry a selection of Yankee Candle products ranging from candles and home fragrance products in 60 fragrances to candle accessories and gift sets.
"Recognizing the potential of almost 40 million Canadian consumers, we believe this represents a significant growth opportunity for Yankee Candle," said Harlan Kent, chief executive officer, Yankee Candle. "We recognize the unique product needs of the Canadian market and look forward to building a strong foundation for the future growth and success of Yankee Candle in Canada with this venture."
These openings are a part of the company's global expansion efforts and based on experience, company officials expect the combination of company-owned stores and independent gift and specialty stores to increase overall brand awareness and stimulate sales growth for all stores. The Canadian business will report to James Perley, executive vice president, general counsel and strategic planning.
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