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LIMA to Conduct Webinar Series

Series Kicks off on September 14 with "Anatomy of a Licensing Contract"

GDA Staff -- Gifts and Dec, 9/6/2011 6:47:09 PM

New York - The International Licensing Industry Merchandisers' Association (LIMA) continues its educational programming for industry professional with a series of webinars. The sessions begin on Wednesday September 14, with "Anatomy of a Licensing Contract," presented by Gregory J. Battersby, co-founder of Grimes & Battersby, LLP and general counsel to LIMA.

Battersby will examine licensing agreements clause-by-clause and explain the purpose of each provision from the perspective of both licensor and licensee. He will also offer negotiation tips and discuss how to resolve impasses.

Subsequest sessions are:
• September 21 - "Should I Take This License or Not?" presented by Rick Mallow, founder of Making Connections LLC, and Will Thompson, VP of Licensing at Changes Inc. They will provide an in-depth look at how they analyze licensing opportunities, sharing criteria to consider and questions licensees should ask of themselves and of the licensor before deciding whether to take a license.
• October 5 - "Case Studies in Corporate Licensing" presented by Debra Joester, president of Joester Loria Group, and Hal Worsham, managing director of Brand Licensing at Leveraged Marketing Corporation of America (LMCA). They will discuss detailed case studies of two corporate licensing programs.
• October 11 - "Understanding UK and European Law, and Their Impact on Licensing Agreements" will be hosted by John Burns, a partner at London-based HBJ Gately Wareing, and Christian Fortmann, a past member of the LIMA Board of Directors and partner at 24IP Law Group, based in Munich, Germany. With their extensive experience in IP law and the licensing business, they will give insights into some of the idiosyncrasies of the British and European legal systems, and how they affect the licensing business.
• November 16 - "How to be a Better Licensee/How to be a Better Licensor." Presenter Cheryl Rubin, president of POWerhouse Branding LLC, and a former longtime executive with DC Entertainment, will be joined by a licensee to explore the potential issues in licensing relationships.

Other webinars are added to the schedule regularly.

LIMA webinars run 90 minutes and begin at noon U.S. Eastern time. Sessions are free for LIMA members; cost to non-members is $99 per session. For more information or to register, visit www.licensing.org and click on Events.

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