• Pamela Brill

Hands-On Toy Store on Display at ASTRA Marketplace & Academy


CHICAGO, IL –  The American Specialty Toy Retailing Association (ASTRA) 2017 Marketplace & Academy will include a live, hands-on, experiential toy store—complete with product demonstrations, enthusiastic staff and giveaways—on the exhibit hall floor. 

Called the Neighborhood Toy Store Day Experience, it will offer tools designed to help retailers make November 11, 2017 their best Neighborhood Toy Store Day yet. Retailers will find complimentary planning resources, hot products and special offers from specialty-focused manufacturers—all designed to kickstart fourth quarter and holiday season sales.

“Seventy-two percent of retailers who participated in the 2016 Neighborhood Toy Store Day promotion reported that they saw an increase in sales,” notes Kimberly Mosley, President of ASTRA. “The momentum starts to build now, and the more stores that participate, the greater the impact we will have in collectively communicating the specialty toy advantage. We encourage all attendees at ASTRA’s Marketplace & Academy to stop by and check out the whole package of resources ASTRA is providing this year to support your store’s Neighborhood Toy Store Day event.”

ASTRA’s Marketplace & Academy will be held June 25-28, 2017 in Philadelphia, Penn.

Pamela BrillPamela Brill | Editor-at-Large, Gifts and Decorative Accessories

Pamela Brill, the proud mother of two young daughters, has been writing about parenting and children's products for over a decade. Before she began her freelance writing career, she served at the helm of two industry publications: Small World, which specialized in baby products, and Playthings, which is now part of Gifts & Decorative Accessories. She is currently an Editor-at-Large for Gifts & Decorative Accessories. Her previous blog postings can be viewed at www.talkingwalnut.com

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