Hands-On Toy Store on Display at ASTRA Marketplace & Academy
May 10, 2017,
CHICAGO, IL – The American Specialty Toy Retailing Association (ASTRA) 2017 Marketplace & Academy will include a live, hands-on, experiential toy store—complete with product demonstrations, enthusiastic staff and giveaways—on the exhibit hall floor.
“Seventy-two percent of retailers who participated in the 2016 Neighborhood Toy Store Day promotion reported that they saw an increase in sales,” notes Kimberly Mosley, President of ASTRA. “The momentum starts to build now, and the more stores that participate, the greater the impact we will have in collectively communicating the specialty toy advantage. We encourage all attendees at ASTRA’s Marketplace & Academy to stop by and check out the whole package of resources ASTRA is providing this year to support your store’s Neighborhood Toy Store Day event.”
ASTRA’s Marketplace & Academy will be held June 25-28, 2017 in Philadelphia, Penn.
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