• Pamela Brill

Educational Products Trend Report Available for Toy Association Members

Educational InsightsNEW YORK, NY -- From STEM and coding toys, to cultural and creative activities, products that prepare kids for school subjects and future careers are on the rise, according to TrendHunter.com’s new monthly report. The research company’s report is available free of charge to members of The Toy Association.

“This informative report takes a deep dive into the latest trends in educational products for kids, providing insight into what millennial parents are looking for when it comes to educational toys, games and activities,” says Anne McConnell, senior director of market research & data strategy at The Toy Association. “The ideas and examples contained within the report are designed to help toy companies, inventors and retailers stay ahead of the curve and attract the attention of young learners and their parents.”

The report highlights the following trends:

  • Hyper-Specific STEM – industry-specific products and experiences that fast-track kids’ education (e.g. educational space station toys, girl-specific science toys, kids’ architectural programs, etc.).
  • Cultural Vacation – Appealing to the culturally diverse demographic of millennial parents, these activities immerse children in the new languages, practices and histories of the places they visit (e.g.: kid-friendly city guides, family bike tours, interactive education maps, etc.).
  • Creative Class Time – school products with an artful flair transform basic supplies into items that kids actually want to use (e.g.: sketchpad calculators, coloring tape rolls, traceable artwork projectors, etc.).
  • STEM Playground Toys – putting an educational twist on playground equipment, with a focus on problem-solving and creativity (e.g. Learning Resources’ STEM Engineering and Design: Building Set Playground, which challenges kids to create structurally sound pieces of equipment as instructed by the cards included in the set).
  • Language-Teaching Robots – educational social robots that teach kids a new language (e.g. EMYS from Flash Robotics, which teaches children a new word from a foreign language each day, helping them learn up to 1,000 new words).
  • Underwater Exploration Toys – part of a growing movement to immerse kids in the wonders of the natural world. (e.g.  GeoSafari Jr. Seascope from Educational Insights, an underwater exploration toy that allows kids to see what’s happening below the water’s surface).

This value-added report is the latest in a series from TrendHunter.com, offering in-depth perspectives and trends in various areas related to the toy industry.

Pamela BrillPamela Brill | Editor-at-Large, Gifts and Decorative Accessories

Pamela Brill, the proud mother of two young daughters, has been writing about parenting and children's products for over a decade. Before she began her freelance writing career, she served at the helm of two industry publications: Small World, which specialized in baby products, and Playthings, which is now part of Gifts & Decorative Accessories. She is currently an Editor-at-Large for Gifts & Decorative Accessories. Her previous blog postings can be viewed at www.talkingwalnut.com

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GDA June 2017 electronic issues

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