• Pamela Brill

Toy Association Ramps Up Presence at Licensing Expo

LIMANEW YORK, NY -- Helping to spread cross-industry awareness about The Toy Association’s new name and recent rebranding, the association will elevate its presence at this year’s Licensing Expo, taking place May 23-25 in Las Vegas.

The Association will sponsor the Licensing Expo opening night party at the Tropicana Hotel and the International Licensing Awards 2017 at Mandalay Bay, which will honor global licensors, licensees, agents and retailers.

Concurrently, the Licensing Industry Merchandisers Association (LIMA) members’ lounge will once again be open to all members of The Toy Association attending the Expo, offering them the ability to network, hold brief meetings and unwind throughout the show. Located at booth #A97, the lounge will be open May 23-24 from 9 a.m. to 5 p.m. and May 25 from 9:30 a.m. to 3 p.m. The room will be open exclusively to LIMA and Toy Association members.

“With licensed toys continuing to capture roughly 30 percent of total U.S. toy sales, we are honored to support our great friends and colleagues at LIMA and the entire licensing community at the Licensing Expo, as we continually find ways to help our many shared members connect and grow their businesses,” says Steve Pasierb, president & chief executive at The Toy Association.

Pamela BrillPamela Brill | Editor-at-Large, Gifts and Decorative Accessories

Pamela Brill, the proud mother of two young daughters, has been writing about parenting and children's products for over a decade. Before she began her freelance writing career, she served at the helm of two industry publications: Small World, which specialized in baby products, and Playthings, which is now part of Gifts & Decorative Accessories. She is currently an Editor-at-Large for Gifts & Decorative Accessories. Her previous blog postings can be viewed at www.talkingwalnut.com

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