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Jada Taps Four New Execs

Playthings Staff -- Gifts and Dec, 9/13/2011 12:42:19 PM

City of Industry, CA - Jada Toys expanded its U.S management team by hiring four new executives. Tom Delaney will serve as chief marketing officer. Delaney brings experience at KidZania, Jakks Pacific, The Walt Disney Company and Mattel. He will spearhead all external marketing, including advertising, public relations, promotions and social media. He will also oversee sales, product development and licensing.
Cassidy Park, vice president, new business development, was most recently vice president - Barbie design and development at Mattel. She will help to develop new markets and establish strategic partnerships on behalf of the company and its brands. Steve Moran, director of product development, boys; and Jean Kuerten, director of product development, girls, both did stints at Mattel as well. Kurten also founded Back in the Swing of Things, which designed and developed custom motivational and inspiration gifts for schools, hospitals and medical establishments. She will be developing a new line of girls' toys, which is a new category for Jada.

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