Lemon Tree Stationery Announces Presence at NSS, Exclusive Partnerships and More

The company will exhibit at the 2017 National Stationery Show and has announced new marketing partnerships with Martha Stewart Wedding and My Wedding, alongside two new product lines.

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NEW YORK, MAY 10, 2017 - Lemon Tree Stationery has announced their exhibit at The 2017 National Stationery Show, with their marketing consultant Brian Lawrence presenting a conference keynote. This comes in conjunction with the announcement of an exclusive marketing partnership with sister websites MarthaStewartWeddings.com and MyWedding.com, as well as the release of two new wedding albums.

The National Stationery Show takes place at the Javits Center in New York City on May 21-24, 2017 and has been one of the most significant industry events for over 70 years. The NSS reaches across all things paper, including custom invitations, greeting cards, lifestyle gifts and more. Attendees include businesses, designers, store owners, purchasing executives and exhibitors. Lemon Tree Stationery will be located at Booth 1103.

Lemon Tree Stationery marketing consultant Brian Lawrence will host a keynote speech and panel at the event: The Unbridled Success Path for Wedding Invitation Sales. The panel will be held on Sunday, May 21st, at 9:00am in Room 1A02-03, and will dive into the evolution of the wedding and stationery industry, as well as the most efficient marketing strategies one can use to adjust to changing consumer behavior. The panel, consisting of a number of top brick-and-mortar invitations retailers, will discuss adjusting business models to address the ongoing industry changes and issues.

The company’s new, exclusive marketing partnerships with MyWedding.com and MarthaStewartWeddings.com highlight the capabilities that they offer their retailers, as they will now provide them with the online exposure needed to drive local customers to their businesses. With these partnerships, Lemon Tree retailers will be given a featured profile on each site that will push their businesses to the top of search results when users search for local invitations. Alongside this, dealers will also be featured on Lemon Tree’s website for continued exposure. 

The company has also released two new lines of wedding invitations, Blush and Eternity. Eternity is a traditional invitation collection, whereas Blush is a modern album. Both are available at Lemon Tree Stationery dealers.

GDA Staff | News & Commentary

Gifts and Decorative Accessories delivers the latest gift and toy industry news, new product introductions, important consumer trends, store operation solutions, trade show news, technology updates and much more.

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