• Pamela Brill

NPD Group Reports Increased Toy and Games Sales for Q1 ‘17

NPD Group 52417U.S. sales of toys and games were on the increase during the first quarter, as reported by The NPD Group.
NEW YORK, NY -- U.S. toy and game sales rose 4 percent in the first four months of 2017 compared to the same period last year, according to The NPD Group. The Games and Puzzles category posted the highest growth at 27 percent, reaching $520.5 million, followed closely by the Youth Electronics category, which rose 23 percent to $113.8 million. Overall toy and game sales reached $4.64 billion from January through April 2017.

Sales increases across several additional categories were reported by NPD: Dolls (+6 percent), Infant/Toddler/Preschool Toys (+4 percent), Outdoor & Sports Toys (+3 percent), Plush (+7 percent), and Vehicles (+2 percent). Three categories saw declines: Building Sets (-10 percent), Action Figures & Accessories (-9 percent), and Arts & Crafts (-4 percent).

"Toy Association members continue to innovate by pioneering new products, embracing technology, and keeping traditional forms of play fresh and interesting,” said Steve Pasierb, president & CEO of The Toy Association. “These early reports of 2017 marketplace success auger well for a year where entertainment properties should perform well, augmented reality and virtual reality hold great promise, and there appears to be residual strength from the past two successful years across a number of categories.”

The provided data is representative of retailers that participate in The NPD Group's Retail Tracking Service, which represents approximately 80 percent of the U.S. retail market for Toys. When factoring up to 100 percent for a total annual market figure, NPD estimates the U.S. market size for the total toy industry to be at about $26.5 billion.

Pamela BrillPamela Brill | Editor-at-Large, Gifts and Decorative Accessories

Pamela Brill, the proud mother of two young daughters, has been writing about parenting and children's products for over a decade. Before she began her freelance writing career, she served at the helm of two industry publications: Small World, which specialized in baby products, and Playthings, which is now part of Gifts & Decorative Accessories. She is currently an Editor-at-Large for Gifts & Decorative Accessories. Her previous blog postings can be viewed at www.talkingwalnut.com

Featured Video

  • The REAs Are Almost Here: Learn More About the Gift For Life Award Winner

    Camera Icon More Videos

Subscribe to
Gifts & Dec Direct
Receive the news you need to know about the trends in the industry delivered right to your inbox.


GDA Cover July 2017

See the July 2017 issue of Gifts & Dec.  In this issue... Fashion forward, Repurpose That, Sumer Inventory for Fall Trends.  Plus: The importance of local fare and fair trade, Are customer still coloring and Tea (Towels) for two: The latest in gourmet gifts. Get details!