Crayola President Named to Toy Association Board
May 24, 2017,
New York, NY – The Toy Association has named Smith Holland, president and CEO of Crayola LLC, to its Board of Directors, effective immediately. The board, chaired by David Hargreaves, strategic adviser at Hasbro, Inc., includes representatives from all areas of the toy industry, including manufacturers, retailers and entertainment companies.
Crayola’s president and CEO Smith Holland has joined the board of directors for The Toy Association.
“We are thrilled to have Smith Holland join our board,” says Steve Pasierb, president and chief executive of The Toy Association. “Crayola is an iconic company and great global brand that has brought the joy of play to kids for generations. Smith’s team at Crayola continues to innovate bringing great new products to market and is at the core of where the business of toys and play is headed.”
The Toy Association Board of Directors elected Holland during its May meeting to fill a vacancy. Holland will be up for re-election for his first full two-year term in February 2018 at The Toy Association’s Annual General Meeting, taking place during the North American International Toy Fair.
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