• Pamela Brill

Crayola President Named to Toy Association Board

Crayola CEO 52417Crayola’s president and CEO Smith Holland has joined the board of directors for The Toy Association.
New York, NY – The Toy Association has named Smith Holland, president and CEO of Crayola LLC, to its Board of Directors, effective immediately. The board, chaired by David Hargreaves, strategic adviser at Hasbro, Inc., includes representatives from all areas of the toy industry, including manufacturers, retailers and entertainment companies.

 “We are thrilled to have Smith Holland join our board,” says Steve Pasierb, president and chief executive of The Toy Association. “Crayola is an iconic company and great global brand that has brought the joy of play to kids for generations. Smith’s team at Crayola continues to innovate bringing great new products to market and is at the core of where the business of toys and play is headed.”

Holland and the Crayola leadership team have been instrumental in shaping the company's strategic priorities — especially the company’s expansion into international markets and the launch of Crayola Experience attractions in several U.S. cities.

The Toy Association Board of Directors elected Holland during its May meeting to fill a vacancy. Holland will be up for re-election for his first full two-year term in February 2018 at The Toy Association’s Annual General Meeting, taking place during the North American International Toy Fair.

Pamela BrillPamela Brill | Editor-at-Large, Gifts and Decorative Accessories

Pamela Brill, the proud mother of two young daughters, has been writing about parenting and children's products for over a decade. Before she began her freelance writing career, she served at the helm of two industry publications: Small World, which specialized in baby products, and Playthings, which is now part of Gifts & Decorative Accessories. She is currently an Editor-at-Large for Gifts & Decorative Accessories. Her previous blog postings can be viewed at www.talkingwalnut.com

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