• Pamela Brill

Joester Loria Group Heads up North American Stikbot Licensing

Stikbots 52417The Joester Loria Group has been named licensing agent in the U.S. and Canada for Zing’s Stikbot brand.
HONG KONG -- The Joester Loria Group (JLG) has been appointed by Zing, makers of the Stikbot brand stop motion animation toys, as its exclusive licensing agent of record in the U.S. and Canada.  Zing conducted an extensive agency search to identify the right agency to leverage its $100 million-dollar brand, and the power of Stikbot’s YouTube channel which boasts nearly 600,000 subscribers.  Launched in 2015, Stikbot drove 1 billion impressions last year.

“With over 100,000 fan-made Stikbot animations uploaded to social media, Stikbot boasts one of the most engaged community of ‘makers’ and online fans,” said Josh Loerzel, vice president sales and marketing at Zing. “This brand resonates with what kids are doing now and how they’re communicating with each other on social media. With JLG’s experience, we’re looking forward to introducing cool new product extensions to Stikbot fans and customers next year.”

The Joester Loria Group will implement a strategic merchandising and licensing program that will expand Stikbot storylines and animations into new product categories. These will include remote-control vehicles and “take along” Stikbot characters; graphic novels that build on the most popular Stikbot series; audio and electronic accessories; apparel; home décor; Halloween costumes and snacks.

 “We are delighted to partner with Zing in extending the Stikbot brand,” said Debra Joester, president of JLG. “The Stikbot fan base of makers and loyal viewers is a testament to the extraordinary appeal of the property and the dynamic content that Zing posts weekly.  We are excited to bring new ways to experience Stikbot to this growing community of fans.”

 

Pamela BrillPamela Brill | Editor-at-Large, Gifts and Decorative Accessories
pbrill@giftsanddec.com

Pamela Brill, the proud mother of two young daughters, has been writing about parenting and children's products for over a decade. Before she began her freelance writing career, she served at the helm of two industry publications: Small World, which specialized in baby products, and Playthings, which is now part of Gifts & Decorative Accessories. She is currently an Editor-at-Large for Gifts & Decorative Accessories. Her previous blog postings can be viewed at www.talkingwalnut.com

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