Fine Lines Merger Complete in Time for Summer Shows
May 30, 2017,
LOS ANGELES, CA – Just in time for the summer show season, Fine Lines and Jenny Hammons Co. will enter their third, and final, phase of business integration: the culmination of a partnership forged in June 2015. As of June 1, 2017, the two companies and their collective resources will be known simply as Fine Lines, a West Coast agency powerhouse representing 80 lines across a territory stretching from Las Vegas to Los Angeles to Seattle.
The final phase of the merger will create a more seamless experience for customers by combining the two companies’ websites to finelinescompany.com. The merger of the two companies started in June 2015 with a strategic alliance between the two companies to share business development strategies, best practices and line acquisitions. In phase two, an integration of operations created stronger customer relations across lines, a greater sales force and marketing efficiencies for its expanding customer base.
Fine Lines has represented gift, fashion and home décor companies in the Western United States for 28 years. Headquartered in Los Angeles, the company has two showrooms at the Los Angeles Mart, a showroom in Las Vegas at the World Market Center Las Vegas and a showroom at the Seattle Mart. The company has 19 employees and 80 lines, including Compendium, European Soaps LTD, Homart, Jelllycat, Roost, Paddywax, Random House and Workman Publishing.
Fine Lines Summer 2017 show dates and locations:
July 20-24, Los Angeles Mart, #449/451
July 30-August 3, Las Vegas Market, #C-1024
August 16-21, Seattle Mart, Suite 213
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