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Small Business Saturday Sponsors Social Media Help

GDA Staff -- Gifts and Dec, 10/11/2011 1:15:07 PM

American Express is giving $100 in free Facebook advertising to the first 10,000 business owners who sign up, according to Business News Daily. For small businesses that don't yet have Facebook pages, American Express will offer a tool that takes them step-by-step through the free page-creation process. Business owners also will get 50 percent off any package from Pagemodo, a company that helps small businesses create professional Facebook pages. Small business owners will also be able to place a Follow button on their websites, allowing consumers to follow them on Twitter with one click. Google and American Express are partnering to offer small businesses access to My Business Story, a free tool for creating and posting free online videos about their businesses on YouTube and other sites. YourBuzz, a service that helps small businesses view and respond to customer reviews and online mentions, is giving a $100 credit for LinkedIn Ads for up to 6,500 business owners and $100 in additional advertising credits on Facebook. The toolkit also includes downloadable, point-of-purchase displays for small businesses to let customers know they are involved in the initiative. The displays allow merchants to include their own branding, details about their business and any special offers they are promoting for Small Business Saturday. Customizable email templates also are available for businesses looking to conduct email campaigns.

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