• Pamela Brill

Toy Industry Foundation Hosts Los Angeles Play Event

Toy Industry Foundation kc62217Kids from Southern California and 10 other states recently took part in the annual Play Your Part LA event, co-hosted by the Toy Industry Foundation.
BEVERLY HILLS, CA -- Tens of thousands of children in foster care throughout Southern California and across 10 states will receive the gift of play, thanks to nearly 300 local toy industry volunteers who recently took part in the annual “Play Your Part LA” event.

Hosted by the Toy Industry Foundation (TIF) in partnership with the National Court Appointed Special Advocate Association (National CASA), the event featured 50 toy companies, through either a toy donation, sponsorship or volunteer effort — including Bandai, Educational Insights, JAKKS Pacific, Mattel, Nickelodeon and Spin Master. Industry-wide volunteers sorted toys and wrote comforting letters of support at “inspiration stations.” These toys and letters were placed in special care packages that are being shipped to 50 National CASA chapters.  In total, more than 60,000 toys were donated to make this event possible, thanks to TIF’s Toy Bank donors, comprised of manufacturers, retailers and distributors.

 “Children in foster care have to face very grown-up problems at such a young age, robbing them of a carefree childhood,” says Jean Butler, executive director of the Toy Industry Foundation. “It is our hope that the toys provided through this event bring comfort and happiness to these deserving children as they await placement in loving, permanent homes.”

Since partnering with National CASA in 2013, the TIF has provided $3.5 million in toys to benefit 350,000 foster children served by National CASA programs. Additionally, the Foundation has provided $1 million in grant funding to National CASA, enabling them to recruit and train needed CASA volunteers to stand up for the needs and rights of abused and neglected children.

The TIF works year-round with partners and international charities to bring new toys and games to children who are impoverished, at-risk, in hospitals, in military families and otherwise in need. To date, the foundation has provided more than $200 million in toys to 23 million children in need.

The event’s specialty sponsors included Nickelodeon, JAKKS Pacific, Mattel and Munchkin. “Big heart” and activity station sponsors included Bandai Foundation, Funrise, NBCUniversal, Educational Insights, and Insect Lore. “Open heart” sponsors were OOLY, Uncle Milton, Women in Toys, Thames & Kosmos, Cloud b, Silverlit and TOMY.   

Pamela BrillPamela Brill | Editor-at-Large, Gifts and Decorative Accessories

Pamela Brill, the proud mother of two young daughters, has been writing about parenting and children's products for over a decade. Before she began her freelance writing career, she served at the helm of two industry publications: Small World, which specialized in baby products, and Playthings, which is now part of Gifts & Decorative Accessories. She is currently an Editor-at-Large for Gifts & Decorative Accessories. Her previous blog postings can be viewed at www.talkingwalnut.com

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