Toy Industry Foundation Hosts Los Angeles Play Event
June 21, 2017,
Kids from Southern California and 10 other states recently took part in the annual Play Your Part LA event, co-hosted by the Toy Industry Foundation.
Hosted by the Toy Industry Foundation (TIF) in partnership with the National Court Appointed Special Advocate Association (National CASA), the event featured 50 toy companies, through either a toy donation, sponsorship or volunteer effort — including Bandai, Educational Insights, JAKKS Pacific, Mattel, Nickelodeon and Spin Master. Industry-wide volunteers sorted toys and wrote comforting letters of support at “inspiration stations.” These toys and letters were placed in special care packages that are being shipped to 50 National CASA chapters. In total, more than 60,000 toys were donated to make this event possible, thanks to TIF’s Toy Bank donors, comprised of manufacturers, retailers and distributors.
Since partnering with National CASA in 2013, the TIF has provided $3.5 million in toys to benefit 350,000 foster children served by National CASA programs. Additionally, the Foundation has provided $1 million in grant funding to National CASA, enabling them to recruit and train needed CASA volunteers to stand up for the needs and rights of abused and neglected children.
The TIF works year-round with partners and international charities to bring new toys and games to children who are impoverished, at-risk, in hospitals, in military families and otherwise in need. To date, the foundation has provided more than $200 million in toys to 23 million children in need.
The event’s specialty sponsors included Nickelodeon, JAKKS Pacific, Mattel and Munchkin. “Big heart” and activity station sponsors included Bandai Foundation, Funrise, NBCUniversal, Educational Insights, and Insect Lore. “Open heart” sponsors were OOLY, Uncle Milton, Women in Toys, Thames & Kosmos, Cloud b, Silverlit and TOMY.
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