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Caswell-Massey Names CEO

GDA Staff -- Gifts and Dec, 10/17/2011 2:41:54 PM

Edison, NJ - Robert Brady is the new CEO of bath and body products manufacturer Caswell-Massey, according to Women's Wear Daily. Brady most recently served as a partner in a consulting company, and spent most of his career as president of Parfums Givenchy Inc. and president and CEO of Christian Dior Parfums Inc., both part of LVMH.

Caswell-Massey was purchased by investment firm The Equitium Group in 2007 and has since been run by its partners. According to WWD, Brady said his first challenge was to increase revenue, and that he would be looking at distribution and new product offerings with that in mind.

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