• Pamela Brill

Sutikki Names Slew of Licensees for Moon and Me Preschool Series

LOS ANGELES AND LONDON– Sutikki, the kids and family division of Bento Box Entertainment, has named its first group of U.K.-focused licensing partners for Moon and Me, the new preschool series from Andrew Davenport (Teletubbies, In the Night Garden). 

SutikiSutikki has named a new slew of licensing partners for its Moon and Me preschool series.

The group of new licensees features several product category leaders, and carries forward the standard set with the announcements ofHasbro and Scholastic as leading global partners for the brand earlier this year.

The announcement includes a standalone Moon and Me magazine from Redan, and branded Moon and Me features in their Fun to Learn titles, as well as a license with Immediate Media which will see Moon and Me feature in their CBeebies-branded magazine titles.

Also announced are deals with Danilo for calendars, diaries, greeting cards, giftwrap, gift bags and gift tags, and puzzles from Jumbo Games.  Amscan will develop party goods, Blueprint Collectionshas been licensed to create stationery and arts & crafts products, andPaper Projectswill create stickers and sticker-related merchandise.

Led out of the recently-opened Sutikki U.K. office, this first wave of licensees was brought on board by Territory Head for the U.K. and EMEA Stephen Gould, in conjunction with company co-founder Andrew Kerr. 

“I couldn’t be more pleased to announce this fine group of licensees for the Moon and Me brand,” said Gould.  “The response from the licensing trade to the brand has been truly remarkable, and I’m grateful for all of the enthusiasm and faith that this first wave of licensed partners has demonstrated already.”

Pamela BrillPamela Brill | Editor-at-Large, Gifts and Decorative Accessories
pbrill@giftsanddec.com

Pamela Brill, the proud mother of two young daughters, has been writing about parenting and children's products for over a decade. Before she began her freelance writing career, she served at the helm of two industry publications: Small World, which specialized in baby products, and Playthings, which is now part of Gifts & Decorative Accessories. She is currently an Editor-at-Large for Gifts & Decorative Accessories. Her previous blog postings can be viewed at www.talkingwalnut.com

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