School Fundraising Sales Agency Launched
GDA Staff -- Gifts and Dec, 10/21/2011 11:48:40 AM
Falls Church, VA - FundHub, a new sales agency focused on the school fundraising channel, made its debut. FundHub will be headed
Kelly Gunn
by Kelly Gunn as CEO. Gunn's experience in the gift industry includes stints with SnapRetail as vice president of business development, gift and collegiate industries, and with Ganz as director of sales. The agency will represent only 12 vendors; Mud Pie and Boston Intl. have already signed on.
FundHub will use smart phone and tablet apps to reach its audience of 1.2 million schools as well as a website, which is scheduled to be up and running by year's end. In future FundHub also plans to target groups and associations not affiliated with schools.
"Vendors realize now more than ever that the growth they're seeking will likely have to come from new channels of opportunity. Seventy-five percent of Americans are buying from school fundraisers, and now FundHub gives vendors a systematic way to be part of that excitement," said Gunn in a statement.
Gunn told Gifts & Decorative Accessories that the fundraising campaigns will avoid going head to head with specialty retailers because they will be "a very limited offering - in many cases, only 30-40 SKUs," and work on a higher markup, as well as in many cases offering last year's or last season's product.
For more information, interest vendors can click here to email Gunn.
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