Flameless Candle Companies Luminara and Liown Join Forces
July 10, 2017,
MINNEAPOLIS – (July 10, 2017) Leaders in the flame-effect & moving-flame candle market, Luminara Worldwide, LLC and Liown Electronics Co., Ltd. are embarking on a joint venture, which will end years of legal battles over the companies flame-effect and moving-flame patents.
Soon, retail partners will also have the added benefit of ease and consistency of working with an integrated supply-chain. Mike Li, Managing Member of Liown and Mike O’Shaughnessy, Managing Member of Luminara, were united in their enthusiasm and support for the joint venture.
Newly appointed L&L Candle Company CEO, Johnny Yang, says “Independently, we were the undisputed leaders of the flameless candle category. Together, the joint venture will bring a single-minded and focused determination to bring best-in-class products and services to our retail partners. Among other things, we will do this by expanding future product lines, investing heavily into R&D and design, establishing a seamless supply-chain and protecting our combined 100-plus domestic and international patents and patent applications.”
As the companies restructure under the new joint venture, both are committed to an orderly, well-communicated, mindful transition to best serve partners and the internal teams. Business for both companies will operate as usual until changes are clearly communicated and implemented.
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