Flameless Candle Companies Luminara and Liown Join Forces

Two competing companies in the flameless candle industry have now joined together under the new company name, L&L Candle Company.

Birch Pillar candle

MINNEAPOLIS – (July 10, 2017) Leaders in the flame-effect & moving-flame candle market, Luminara Worldwide, LLC and Liown Electronics Co., Ltd. are embarking on a joint venture, which will end years of legal battles over the companies flame-effect and moving-flame patents.

Operating as L&L Candle Company, LLC, the joint venture will maintain current brand identities, properties and portfolio offerings including Luminara, Liown Moving Flame, Matchless Candle Co., Lightli, and Bethlehem Lights. Retail partners will immediately have access to a broader range of products and value propositions.

Soon, retail partners will also have the added benefit of ease and consistency of working with an integrated supply-chain. Mike Li, Managing Member of Liown and Mike O’Shaughnessy, Managing Member of Luminara, were united in their enthusiasm and support for the joint venture. 

Push Flame

Newly appointed L&L Candle Company CEO, Johnny Yang, says “Independently, we were the undisputed leaders of the flameless candle category. Together, the joint venture will bring a single-minded and focused determination to bring best-in-class products and services to our retail partners. Among other things, we will do this by expanding future product lines, investing heavily into R&D and design, establishing a seamless supply-chain and protecting our combined 100-plus domestic and international patents and patent applications.”

As the companies restructure under the new joint venture, both are committed to an orderly, well-communicated, mindful transition to best serve partners and the internal teams. Business for both companies will operate as usual until changes are clearly communicated and implemented.

GDA Staff | News & Commentary

Lenise Willis, editor in chief; Anne-Marie Earl, managing editor; Cammie Collier, art director; and Brianna Glenn, assistant editor, love reviewing new products for Gifts and Decorative Accessories . The team stays on top of the latest trends in bath and body, candles, gourmet items, stationery, home décor, fashion and more, and love chatting about their latest finds. Check in each week for more of their latest picks on GiftRap, and see more of the team on their new bi-weekly video series, Thoughts That Count.

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