July 26, 2017,
This fall, fashion trends are leaning toward orals, denims and silver metallics, very similar to the trends that we’ve seen throughout the spring and summer. With slight changes, such as color pale e or texture, this fall’s fashion will continue to be bold with emphasis on print, patterns and expression. Shoppers are still going to have their eye on pieces that may, indeed, be from last season that still apply to fall trends.
There seems to be a push-and-pull relationship between preference and bargain. According to the Business of Fashion and McKinsey & Company’s “The State of Fashion 2017” report, along with more tailored and personalized fashion, consumers are increasingly expecting these trends at lower prices. The report says that “o -price” shoppers account for 75 percent of apparel purchases across all channels, with more outlet and discount retailers than full-price ones. “While such tactics are useful to drive footfall in the short term, they are generally unhealthy for fashion companies, as markdowns and promotions eventually lead to a “race to the bottom” that shrinks pro t margins and eats away at brand value.” But the trends are still the trends, and we’ve got quite an upbeat fall fashion scene ahead of us.
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The only thing be er than a great out t is one that can be flipped around to t more than just one style, trend or occasion. This season will have a sort of appreciation for versatility and wearability, according to Ashley Rosenburg, digital content assistant for Mud Pie. “With layering staples, trending seasonal colorways and go-to silhouettes and fabrics, these designs are sure to become wardrobe favorites.” Chunky scarves, layered necklaces and beautiful wraps allow consumers to take an out t to the next level simply by adding a staple accessory.
With the current state of the economy, budget is a major contributing factor to how and why shoppers spend. So, the concept of versatility and wearability is extremely relevant in the industry, according to Julie Puntch, creative director of fashion and baby for Demdaco. “We know that most consumers have a limited budget and want to stretch their budget as much as possible. While Demdaco will never be the bargain resource, we do aim to provide quality and style that will get you through several seasons.”
Playing with color and texture allows for this creative versatility that consumers, especially Millennial consumers, are in search of. “As we conceptualize our products, we keep in mind the variety of ways that you can wear our apparel. We look to provide several different looks via one unique style,” said Puntch.
Consumers are looking to make a statement of personal expression, according to Doug Stein, CEO of Mad Style, as he quoted fashion designer Gianni Versace. “Don’t let fashion own you, but decide who you are, what you want to express by the way you live.”
Who knew that a brightly colored pair of yoga leggings and fun sneakers would become a fashionable go-to, almost as classic as jeans and a V-neck? The trend will continue this fall—athleisure is, and will continue to be, a fan favorite. Comfortable apparel that can be worn at the gym, while running errands or for a get together with friends is ideal for any woman. The giving materials and fabrics used to make athletic wear o er women both support and quality, while also maintaining style.
“Aside from our City Wrap Sport, we have a multifunction zipper scarf and wrap skirt that provide just the right amount of coverage over the areas of women's bodies that we want covered—I think everyone reading this knows what I mean. Our line of athleisure provides style and quality,” said Puntch. Fashion-forward active wear provides casual comfort and style, said Stein. “Active wear is not going anywhere—we like to refer to it as ever wear.”
Flirty and Fierce
Contrary to athletic influences, flirty feminine styles are expected this fall as well. This aesthetic includes classic hemlines that transition easily—there’s that versatile and wearable trend again—from work to dinner, to a night on the town. Faux fur and feather stoles pair with nudes and neutrals, such as tan, grey and navy, resulting in elegant chic style.
With glitter and sparkly accents, this girly trend crosses over with vintage inspirations like wide belts and trench coats. “Wide belts are making a comeback this season, in everything from dresses to trench coats. I’m talking true vintage inspiration, pieces that look like they were plucked straight out of an estate sale,” said Stein, also noting rosy pinks and reds. “Among separates and dresses, there will be an abundance of ageless, classy looks this season,” said Rosenburg.
Big, Bad and Bold
Bold prints and patterns reminiscent of the ’70s will continue to pair with denim and graphics, flirting with a ’90s grunge look—especially those that employ plaids. “This season is all about the plaid, some in bright color combinations … Plaid can be seen in pants and coats, as well as the season’s popular shirting,” said Stein. It comes as no surprise that plaids are highly preferred as we head into the cooler months, as the staple print is usually featured in flannels, wool throws, scarves and wraps. Also, reds and deep golds and browns are proving to be on trend. “You can find plaids and tartan prints throughout all three of the Mud Pie lines (Living, Kids and Fashion), as it seems to give that little something extra, ideal for layering an out t. Multifunctional, unique, mismatched pieces are what today’s fashionista is looking for. She’s looking for one-size-fits-most transitional apparel that features vivid color and detailed prints,” Puntch said.
Accessorized with a burgundy hat, grey suede gloves and navy leggings, the plaid design of this blanket scarf creates a statement piece. Mud Pie. 800.998.1633. wholesale.mud-pie.com
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“We’ve been bringing forward larger-scale designs where patterns are oversized, and consumers are responding well to these items.
In today’s market, consumers are looking to create their own unique style,” she added. While there will always be stylish patterns and iconic trends, how they are interpreted and tailored to the customer will vary. This is where it pays to really know who is shopping at your store and their preferences so that inventory is planned accordingly, noted Puntch.
Plaid will not, however, push orals and tropical patterns out of the picture, according to Ma hew Brown, media producer for Abbott. “Cacti and large jungle leaves continue to be popular on textiles, home décor and wall prints,” he said, noting that fashion and interior design play o of one another.
Accessories that Count
Jewelry trends span a mix of aesthetics for the upcoming fall season. “Jewelry for fall 2017 is an innovative mix, matching a variety of mediums with fusions of materials and colors to create different designs,” said Stein. Pearls and suede, metal and leather, and other materials combine to create chunky statement necklaces for the vivacious fashionista. “When it comes to jewelry this season, rip up the rule book! Pieces are artful and bold,” said Stein. The bohemian aesthetic is still prominent this season, especially in jewelry. Earrings, necklaces, hats and bags will feature fringe and tassel in bright colors that act as the finishing piece for ensembles.
On the other hand, smaller simplistic pieces are making a comeback this year. “Modern geometric shapes in minimal design are appealing to a wide range of age groups ... Pieces with natural stones, quartz and druzy are definitely having a moment,” said Brown. Paired with warmer metals, such as rose gold, these stones are slowly taking over. Unlike what we've seen in the past few years, silver is taking a bit of a backseat to these warmer metals.
Handbags, scarves and hats follow the statement trend, as well, with unique variety and style. “Hats are a bit of a throwback this season, with brimmed hats and bucket hats featuring vintage textiles like shearling and fur,” said Stein. Scarves that are versatile and can be worn multiple ways speak to the multifunctional trend that will be popular this fall season, according to Rosenburg.
Shoppers are looking for products that make their lives and travel easier. “We are introducing travel accessories, like luggage tags, to the fall collection as well as versatile scarf wraps that can be worn as an apparel piece or an accessory. That means there is less to pack for that weekend getaway this fall and winter,” Rosenburg added.
Bags, whether it is a purse, clutch, backpack or traveling tote, will come as a grouping of multiple sizes for the shopper to have the choice depending on occasion or function. “Micro bags with unique handles and styling, just big enough to fit the necessities, will pair with oversized totes this fall,” said Stein.
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