ASTRA Announces 2017 Best Toys for Kids Award Winners

ASTRA retailers nationwide choose 18 specialty toys in 17 categories as the year’s top picks.

Chicago, IL - August 2, 2017 - The American Specialty Toy Retailing Association (ASTRA) has unveiled its 2017 Best Toys for Kids award winners.  The list includes eighteen winning toys in seventeen categories.


“ASTRA’s Best Toys for Kids award program is different from other top toy lists because it reflects the collective expertise of hundreds of toy retailers who know toys inside out,” said Kimberly Mosley, President of ASTRA.  “The list of winners is a well-balanced representation of the fun, top-quality, high play value products consumers can find in locally-owned neighborhood toy stores around the country.”

The Best Toys for Kids program was created by ASTRA to help its retailer members attract media coverage and customers to their stores during the all-important fourth quarter. “The Best Toys for Kids awards program is one more way to differentiate the outstanding value of specialty toys and to differentiate ASTRA stores,” said Mosley.  “We encourage specialty retailers to use this program to educate their customers and sell more toys.”

The 2017 Best Toys for Kids award winners are:

ACTIVE PLAY - Laser X 2-Pack - NSI - Distributed by Toysmith

BOTS - Smart Bot Robot - Play Vision Inc   

CHOOSE YOUR OWN CATEGORY - Zipes™ Speed Pipes Performance Pack - Neat-Oh! International

CLASSIC PLAY: 0-7 YEARS - Topanifarm - Hotaling/Djeco

CLASSIC PLAY:  8+ YEARS - Doink It Darts - Marky Sparky

CONSTRUCTIVE PLAY - Geomatrix - California Creations

REMOTE CONTROL MACHINES: - Construction Vehicles - Thames & Kosmos

CREATIVE ARTS PLAY UNDER 7 - The Ultimate Brick Maker - Relevant Play

CREATIVE ARTS PLAY 7+ - Linkt Craft Kits Bubble Loops - Neat-Oh! International

EARLY PLAY - SmartMax My First Safari Animals - Smart Toys and Games, Inc

FAMILY GAME NIGHT - Slapzi - Carma Games

GAME PLAY:  2-5 YEARS - Cha-Cha Chihuahua - Gamewright A Div of Ceaco

GAME PLAY: 5-8 YEARS - Go Gelato! - Blue Orange Games

GAME PLAY 8+YEARS - Kingdomino - Blue Orange Games

LOGIC SKILLS - Roller Coaster Challenge  - ThinkFun

PRETEND:  DOLL PLAY - Rahel from Ethiopia - Hearts for Hearts Girls

PRETEND:  ROLE & FANTASY PLAY - My Magical Sound & Lights Unicorn - GUND


GDA Staff | News & Commentary

Lenise Willis, editor in chief; Anne-Marie Earl, managing editor; Cammie Collier, art director; and Brianna Glenn, assistant editor, love reviewing new products for Gifts and Decorative Accessories . The team stays on top of the latest trends in bath and body, candles, gourmet items, stationery, home décor, fashion and more, and love chatting about their latest finds. Check in each week for more of their latest picks on GiftRap, and see more of the team on their new bi-weekly video series, Thoughts That Count.

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