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Williams-Sonoma Buys Rejuvenation Inc.

GDA Staff -- Gifts and Dec, 11/8/2011 11:14:08 AM

Portland, OR - Lighting and home retailer and manufacturer Rejuvenation Inc. was sold to Williams- Sonoma Inc., according to OregonLive.com. Besides the kitchenware chain of the same name, the company also owns the Pottery Barn, PB Teen, Pottery Barn Kids and West Elm brands, for a total of 592 stores.

Rejuvenation has three stores: the Portland flagship, one in Seattle and a recent addition in Los Angeles. The sale will fuel a significant expansion, according to Rejuvenation founder and longtime owner Jim Kelly, who said the company knew it would need outside investment as it expanded. Kelly said the acquisition of the Portland company is materially insignificant to the larger firm, meaning it doesn't have to disclose the terms of the transaction.

Rejuvenation will keep its name and brand. Kelly will remain a consultant and spokesperson; Alysa Rose will continue as president. The company will retain significant autonomy under the Williams-Sonoma banner, like West Elm, according to Marta Benson, Williams-Sonoma's senior vice president for strategy and business development.

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