10 Visual Merchandising Ideas You Should Steal
August 8, 2017,
Just like retailers, vendors are constantly reinventing themselves at markets, hoping to attract new customers to their wares. But unlike many retailers, vendors have the budget to hire cutting-edge designers to re-imagine their showroom spaces. If you attended Las Vegas Market, you likely left inspired to try something new with your displays. If you didn’t make it to Las Vegas, this countdown is for you. Below are the top 10 product displays we spotted that we think your customers will love.
- Overflowing With Cozy
In Scandinavian design, less is more, but not in Eight Mood. This vendor combines the minimalist aesthetic of Europe and the “more is more” philosophy of the U.S., to create an abundance of complementary colors and patterns that spill off of shelves and out of baskets, onto the floor, leaving the showroom looking comfortable, yet lived in.
- Adding New Dimension
Accent Décor’s showroom design always makes the most of their ceiling height, and the tropical vignettes they made were no exception. Here, palm fronds were hung to create a new, lower ceiling, creating a cohesive and more intimate display. The hot pink lighting and floral arrangements tied it all together.
The holiday products from Bloomingville are an understated take on seasonal décor, so to call attention to their holiday line, Bloomingville displayed their collection in shadowboxes shaped like a Christmas tree. It attracted so many retailers that we had to wait a considerable time to snap this photo!
- Outside the Box
Bops’ display in the Just Got 2 Have It! showroom had plenty of clever vendors to compete with, but the hot pink bike and bright garland hanging above the product commanded our attention. It was unexpected and we just had to get closer to see more. The bike may seem out of left field at first, but it was youthful and fun, just like their product.
- Bold Statements
Before we could get our foot in the door, Creative Co-op’s window display left us breathless! The whimsical way they displayed their coffee mugs had us getting closer to see the detail on the products. If you tend to stock a lot of a smaller product, consider grouping the items in a big, unexpected way in the window to draw your customers in.
- More Than a Dress
Bridgewater Candle Co. called attention to their charitable work of feeding hungry children with a show-stopper of a window display. A mannequin adorned with plates in the shape of a ballroom gown highlighted their Light a Candle • Feed a Child™ cause, which was impossible to pass by without wandering in, and the beautiful smells of their candles kept us browsing for a good while.
- Vertical Space
If retailers forgot about the annual obsession with pumpkin spice, Illume’s seasonal display reminded them with good use of color and vertical space. The leaves dangled as if they were falling, and the smell lured us closer. A natural element, whether wood, leaves, flowers or artificial grass, can attract fall-loving customers.
- Playing with Texture
Indaba’s space was filled with a variety of different textures and textiles that left us wanting to settle in and get comfortable. The pillows along the floor and piled in chairs were a mixture of complementary colors and fabrics, and the gauzy canopy made great use of the vertical space, giving off a boho vibe.
- Newly Fashioned
We saw several scarf displays in the Las Vegas Market showrooms—some folded and draped over ladders and others tied to tree branches. But the mannequin in the Accessories Now display got us thinking. The scarves were tacked on to create the illusion of a skirt, which had us reaching to feel the fabric.
- From the Ceiling
Collectibles in Mud Pie’s location were displayed in a way that was hard to miss! What looked like a chandelier at first glance was actually an array of engraved spoons, which make for a great add-on sale for any occasion.
Related Content By Author
War Time: Entertaining Accessories
Gifts & Dec Direct
AmericasMart ICON Honorees
Excellence and superior achievement in the home and gift industry were recognized in July at AmericasMart's eighth annual ICON Honors. Enjoy these video stories celebrating the 2017 award recipients: Spicher and Company, Bloomingville, Wolf Gourmet, Her Majesty's English Tea Room, Kurt S. Adler, Inc., and Chris Rosse, Rosse and Associates.