Bivona & Co Awarded Nursery Furniture License for New Ellen DeGeneres Baby Lifestyle Collection

Complete collection launched at buybuy Baby stores on August 2.

August 3, 2017 Juvenile products manufacturer Bivona & Company was chosen to create a nursery furniture collection assortment for the ED Ellen DeGeneres baby lifestyle line, which made its exclusive retail debut at buybuy Baby stores nationwide and online on August 2, 2017. Bivona & Company is known for manufacturing quality nursery furniture at affordable price points. The ED Ellen DeGeneres Baby Collection by Bivona & Company brings Ellen’s aesthetic, positivity and personality to the baby industry with a collection of modern fresh nursery furniture and décor ranging in price from $599-899.


“Partnering with Ellen DeGeneres, who shares a passion for modern yet classic designs and a dedication to bringing love, kindness and laughter into the lives of parents, babies and kids, blends seamlessly with our approach to nursery furniture,” said Larry Bivona, President of Bivona & Company. “These unique nursery pieces are stylish, functional, and grow with your child, providing great value to our customers. We are adding stylistic elements and features not previously seen before in the nursery category, so this is a really exciting time for us and for our customers.”

With its laser-etched design, the Forest Animal collection features a rustic modern aesthetic with a touch of whimsy, inspired by Ellen’s love of animals and nature. 

The Oakdell collection is a mid-century modern, retro-inspired with simple and clean lines. The faux floating base and metal ferrules on the feet complete the aesthetic. This particular style of furniture is a personal favorite of Ellen DeGeneres.

"Babies love to be swaddled and should always be surrounded by love and kindness,” said Ellen DeGeneres. “I created my baby collection with that thought in mind.  Each piece has a message of love and the line is filled with whimsical and fun pieces.  I don't have a baby, but I love to be swaddled, and you will too!"

GDA Staff | News & Commentary

Lenise Willis, editor in chief; Anne-Marie Earl, managing editor; Cammie Collier, art director; and Brianna Glenn, assistant editor, love reviewing new products for Gifts and Decorative Accessories . The team stays on top of the latest trends in bath and body, candles, gourmet items, stationery, home décor, fashion and more, and love chatting about their latest finds. Check in each week for more of their latest picks on GiftRap, and see more of the team on their new bi-weekly video series, Thoughts That Count.

Buyers Guide Search
Search for Products/Companies

Featured Video

Subscribe to
Gifts & Dec Direct
Receive the news you need to know about the trends in the industry delivered right to your inbox.

AmericasMart ICON Honorees

ICON videos of honorees

Excellence and superior achievement in the home and gift industry were recognized in July at AmericasMart's eighth annual ICON Honors. Enjoy these video stories celebrating the 2017 award recipients: Spicher and Company, Bloomingville, Wolf Gourmet, Her Majesty's English Tea Room, Kurt S. Adler, Inc., and Chris Rosse, Rosse and Associates. See the videos!


GDA Cover September 2017

See the September 2017 issue of Gifts & Dec.  We look at how Millennials are changing the tabletop industry, plus what retailers can do to reduce theft. Get details!