• Pamela Brill

Disney Debuts #DreamBigPrincess Global Photo Campaign

Disney Dream BigAs part of Disney’s #DreamBigPrincess global photo campaign, Annie Griffiths, one of National Geographic’s first female staff photographers, recently profiled teenage girl leaders at Girl Up’s Leadership Summit in Washington D.C.
GLENDALE, CA– Disney has unveiled a global photographic campaign in support of #DreamBigPrincess celebrating inspiring stories from around the world to encourage kids everywhere to dream big. Nineteen female photographers from fifteen countries have created a series of empowering images showcasing real-world girls and women. This initiative is part of Disney’s Dream Big, Princess initiative launched in 2016, which taps into the power of Disney Princess stories to inspire kids. Photographs will be shared on social media to help raise funds for Girl Up, the United Nations Foundation’s program supporting adolescent girls’ leadership and empowerment.

"The idea that stories, whether real life or fictional like those of Belle or Rapunzel, can inspire kids to follow their dreams is at the heart of the #DreamBigPrincess campaign,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “We asked some of the most accomplished female photographers to help tell the stories of inspiring women and girls from around the world—and the results are incredible.”

With subjects including the youngest ever speaker at the UN, a gold-medal-winning Chinese Paralympian, the founder of the first female cycling team in Bamiyan, Afghanistan, a teenage author of a STEM coding book for kids and a young surf champion from Brazil, the project aims to spotlight a diverse range of stories to connect with kids and families around the world. The images bring the #DreamBigPrincess message to life in a multitude of ways, including highlighting women who’ve achieved success in the face of adversity, young Girl Up Teen Advisors who’ve already helped make a positive impact on the world and girls at play who illustrate the importance of imagination in childhood.

As well as inspiring kids with positive images and the stories behind them, the campaign aims to make a tangible difference for girls who face challenges in achieving their dreams, through its collaboration with Girl Up. From August 15-October 11, 2017, Disney Worldwide Services will donate US $1 for any public post of a photo using #DreamBigPrincess or like of such a post on Facebook, Instagram, or Twitter, for a minimum donation of US $500,000 and a maximum of US $1 million. Girl Up’s leadership program engages girls to take action and advocate for girls around the world, giving them empowering tools to help make a difference.

“Girl Up envisions a world where every girl can reach her full potential and be an advocate within her community for positive change and empowerment. The #DreamBigPrincess campaign is perfectly aligned with our goals and we’re excited to partner with Disney and this incredible group of women to spotlight what it means to dream big around the world,” says Melissa Kilby, Director of Girl Up.

Pamela BrillPamela Brill | Editor-at-Large, Gifts and Decorative Accessories
pbrill@giftsanddec.com

Pamela Brill, the proud mother of two young daughters, has been writing about parenting and children's products for over a decade. Before she began her freelance writing career, she served at the helm of two industry publications: Small World, which specialized in baby products, and Playthings, which is now part of Gifts & Decorative Accessories. She is currently an Editor-at-Large for Gifts & Decorative Accessories. Her previous blog postings can be viewed at www.talkingwalnut.com

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