Disney Debuts #DreamBigPrincess Global Photo Campaign
August 23, 2017,
As part of Disney’s #DreamBigPrincess global photo campaign, Annie Griffiths, one of National Geographic’s first female staff photographers, recently profiled teenage girl leaders at Girl Up’s Leadership Summit in Washington D.C.
"The idea that stories, whether real life or fictional like those of Belle or Rapunzel, can inspire kids to follow their dreams is at the heart of the #DreamBigPrincess campaign,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “We asked some of the most accomplished female photographers to help tell the stories of inspiring women and girls from around the world—and the results are incredible.”
As well as inspiring kids with positive images and the stories behind them, the campaign aims to make a tangible difference for girls who face challenges in achieving their dreams, through its collaboration with Girl Up. From August 15-October 11, 2017, Disney Worldwide Services will donate US $1 for any public post of a photo using #DreamBigPrincess or like of such a post on Facebook, Instagram, or Twitter, for a minimum donation of US $500,000 and a maximum of US $1 million. Girl Up’s leadership program engages girls to take action and advocate for girls around the world, giving them empowering tools to help make a difference.
“Girl Up envisions a world where every girl can reach her full potential and be an advocate within her community for positive change and empowerment. The #DreamBigPrincess campaign is perfectly aligned with our goals and we’re excited to partner with Disney and this incredible group of women to spotlight what it means to dream big around the world,” says Melissa Kilby, Director of Girl Up.
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