Sesame Workshop Spreads Kindness with Elmo’s #ShareTheLaughter Challenge
August 23, 2017,
Sesame Workshop launches a social media campaign called Elmo’s #ShareTheLaughter Challenge.
In the kickoff video, comedian Kate McKinnon shared a joke with Elmo and challenged Cookie Monster to make a video of his own. Other early celebrity participants included Tony Award nominee Josh Groban, country singer Andy Grammer, Today’s Matt Lauer and Savannah Guthrie, Top Chef’s Padma Lakshmiand Property Brothers’ Drew Scott. (Still to come: Broad City’s Ilana Glazer; Game of Thrones’ Kit Harington, Gwendoline Christie, and Sophie Turner; rising pop star Alessia Cara; Olympic athletes Shaun White and Lindsay Vonn; and singer-songwriter John Legend, who will share a story about making his daughter laugh.)
New videos and posts from the Sesame Street Muppets will keep rolling out with fresh challenges, now through September 30th; fans all over are already filming their own videos and throwing down their own challenges. Sesame Workshop’s content and distribution partners will also participate in the challenge with kindness- and laughter-themed posts. Throughout the campaign, Sesame Street’s social media channels will also spotlight vintage laughter-themed sketches and songs, Snapchat will debut an all-new Sesame-themed filter, and laughing “Elmoji” stickers will be available for download for iPhone and Android.
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