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Room It Up Rebrands

GDA Staff -- Gifts and Dec, 12/1/2011 11:26:09 AM

Stuart, FL - Prime Source Accessories Inc. has rebranded its Room It Up division, which will now go by the name All For Color. The change will be effective January 1, 2012, with the launch of the brand's spring 2012 product line.

Other changes include new representation. All for Color will be repped by Appleman Schauben in the southeast, The Portico Collection in TOLA, Sales Producers in the southwest, Bunches Inc. in the northwest, Daniel Richards in Chicago and Kris & Company in New England.

"This new identity will enable us to offer a year-round department of color-centric gifts, accessories, apparel, footwear for women of all ages. We want the All For Color name to be synonymous with fun and colorful products that fill every day needs," said Jamie Chauss, CEO.

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