Precious Moments®, Inc. Signs Agreement with United Talent Agency

Entertainment agency tapped to represent the inspirational brand.

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ELGIN, IL (August 31, 2017) – Precious Moments®, Inc. announced an agreement with United Talent Agency (UTA) for exclusive representation of the iconic Precious Moments brand to producers and production companies. This is the first such engagement for Precious Moments. With a heritage that spans nearly 40 years, the Precious Moments brand provides the world with uplifting messaging and distinctive characters. This partnership provides the opportunity to bring the inspirational sentiments and contemporary, artistic illustrations to life in a variety of content platforms.

Since its launch in 1978, Precious Moments has consistently been a best-selling brand at retail and is featured in an ever-widening variety of consumer products through an aggressive global licensing program. Precious Moments-branded products are available worldwide in thousands of retail locations.

“We are delighted to partner with UTA, a premier agency widely recognized as the best of the best, and are excited to work with them to translate the Precious Moments brand and core messaging of loving, caring and sharing to new media,” said Steve Kosmalski, chief executive officer of Precious Moments, Inc. “We know UTA is the right partner, not only because of their proven expertise, but because they recognize the strength and longevity of the Precious Moments brand. The deep connections Precious Moments fosters with consumers makes this brand as timeless and relevant today as when the artwork first appeared on a line of inspirational greeting cards nearly four decades ago.”

UTA represents many figures in entertainment and media, including motion pictures, television, music, digital, broadcast news, books, theatre, video games, fine art and live entertainment. The agency is also recognized in the areas of film finance, film packaging, branding, licensing, endorsements and representation of production talent.

GDA Staff | News & Commentary
LWillis@giftsanddec.com

Lenise Willis, editor in chief; Anne-Marie Earl, managing editor; Alex Herring, senior editor; and Cammie Collier, art director; love reviewing new products for Gifts and Decorative Accessories. The team stays on top of the latest trends in bath and body, candles, gourmet items, stationery, home décor, fashion and more, and love chatting about their latest finds. Check in each week for more of their latest picks on GiftRap, and see more of the team on their new bi-weekly video series, Thoughts That Count.

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