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For C.R. Gibson, 2012 is a ‘Brand's New Day'

GDA Staff -- Gifts and Dec, 12/12/2011 3:39:15 PM

Nashville, TN - C.R. Gibson is refocusing its business direction in 2012 with the launch of its Brand's New Day campaign. This January, the 141-year-old manufacturer known for its stationery, memory-keeping and other giftwares commemorating life's celebrations will present its largest ever product introduction, moving the company into new, never-before offered product categories and expanding and broadening existing categories - all without losing sight of company's venerated history and reputation for offering quality products that preserve, create and celebrate memories. New product categories into which C.R. Gibson is venturing include wood and metal serveware by Michael Healy and interactive children's products such as games and "imagination mats" by Emily Green.

"It is an exciting time at C.R. Gibson. We are taking our 141-year-old company to new places - forging a new history, one that brings together our greatest strengths and pushes our business forward in meaningful ways for our customers and the industry," notes C.R. Gibson president Laurie Gilner. "[This] is nothing short of a reinvention of our company - you don't earn a legacy like C.R. Gibson has without reinventing yourself many times in 141 years. It is why C.R. Gibson has the trust and respect it does, and the longevity of success."

As a major part of its refocusing effort, C.R. Gibson is capitalizing on its a long history of licensing success; in addition to expanding the offerings of its current licensing partnerships and in-house brands - Lolita, iota, Vera, Kelly Rae Roberts, etc. - the company is teaming up with a slate of artists whose work will enhance its "house of brands" in new and different ways across major lifestyle categories, some adding new dimension to the C. R. Gibson mix. Among the new names joining the C.R. Gibson house of brands: Cid Pear, Dena Designs, Michael Healy, Emily Green, Jill McDonald, Susan Winget and Jesse Steele.

The launch of C.R. Gibson's Brand's New Day will be unveiled at the upcoming Atlanta Intl. Gift & Home Furnishings Market in the newly renovated C.R. Gibson showroom, AM2 1837, as well as being featured in OneCoast showrooms in Dallas, WTC 256, and World Market Center Las Vegas, C-803. The Atlanta showroom has been renovated to create individual boutique areas for each of the artists' brands and vision. The launch will be celebrated with a number of special events, including a ceremonial ribbon-cutting and meet the artists event on Thursday evening, January 12, and a customer appreciation party on Friday, with special drawings and giveaways. Artists signings will be scheduled throughout Thursday, Friday and Saturday.

Gilner sums up, "C.R. Gibson has been trusted with preserving memories since 1870. In 2012, we aim higher with our vision to mark and inspire the special occasions, as well as the everyday moments of a life lived beautifully."

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