Squishmallows™ Plush Line Wins 2017 NAPPA Award

LOS ANGELES —Kellytoy announced that its all-new collectible Squishmallows plush line has won a 2017 National Parenting Product Award (NAPPA).The NAPPA awards are given to products tested by a panel of expert judges and family testers. This is the first award win for the Squishmallows “squad” which Kellytoy will showcase for the first time at the ABC Kids Show October 17-19 at the Las Vegas Convention Center (booth #B4827).

“Squishmallows stuffed animals are super soft and super cute,” says NAPPA Director Elena Epstein. “Kids will love their whimsical look and how cuddly they feel.” With 25 years of experience in the industry, the NAPPA award is one of the longest running and most respected awards programs in the U.S. NAPPA has continuously been celebrated as the “go-to” source for parents and professionals seeking the best products for their children and families. 

NAPPA AwardClip-ons (3.5”), small (8”), medium (13”) and large (16”) sizes have a suggested retail price of $2.99, $6.99, $12.99 and $19.99, respectively. Crazy cuddly and squishy, the Squishmallows collectible plush toy line is made of super soft Spandex EF and polyester stuffing as puffy as marshmallows. Caring for them is easy. Just wash in warm water, tumble-dry on medium heat, and give them lots of hugs and love.

Launching this month with eight styles in four sizes — including pink and blue penguins, purple and grey owls, a cat, fox, frog and hedgehog — the Squishmallows line will expand in 2018 with Valentine’s Day and Easter seasonal styles. Customers who sign up for the email list at www.squishmallows.com get the first look at four special editions available later this year.

“All of us at Kellytoy would like to express gratitude to NAPPA for their recognition of our brand new Squishmallows line,” says Kellytoy CEO, Jonathan Kelly. Each Squishmallow character’s background story is detailed on its 3D hangtag. Kelly says, “Children will get to know the characters including ‘Cam’ a calico cat who loves going to the beach.  ‘Fifi’ the pink fox is the girl for more adventurous kids.”

For more information, visit squishmallows.com. Join the squad online and follow @Squishmallows on Facebook, Instagram, Twitter, Pinterest and YouTube.


GDA Staff | News & Commentary

Lenise Willis, editor in chief; Anne-Marie Earl, managing editor; Cammie Collier, art director; and Brianna Glenn, assistant editor, love reviewing new products for Gifts and Decorative Accessories . The team stays on top of the latest trends in bath and body, candles, gourmet items, stationery, home décor, fashion and more, and love chatting about their latest finds. Check in each week for more of their latest picks on GiftRap, and see more of the team on their new bi-weekly video series, Thoughts That Count.

Buyers Guide Search
Search for Products/Companies

Featured Video

Subscribe to
Gifts & Dec Direct
Receive the news you need to know about the trends in the industry delivered right to your inbox.

AmericasMart ICON Honorees

ICON videos of honorees

Excellence and superior achievement in the home and gift industry were recognized in July at AmericasMart's eighth annual ICON Honors. Enjoy these video stories celebrating the 2017 award recipients: Spicher and Company, Bloomingville, Wolf Gourmet, Her Majesty's English Tea Room, Kurt S. Adler, Inc., and Chris Rosse, Rosse and Associates. See the videos!


GDA Cover September 2017

See the September 2017 issue of Gifts & Dec.  We look at how Millennials are changing the tabletop industry, plus what retailers can do to reduce theft. Get details!