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TCG Licenses Build-A-Bears

Playthings Staff -- Gifts and Dec, 12/20/2011 11:43:33 AM

Toronto, Ontario, Canada - TCG inked a licensing agreement with Build-A-Bear Workshop to produce and distribute kids' puzzles and activities bearing the likenesses of Build-A-Bear Workshop's plush products. A Squared Entertainment, a branded entertainment company based in Los Angeles, brought the parties together and manage the creation of the line on behalf of Build-A-Bear Workshop. Under terms of the agreement, TCG will manufacture, market and distribute kids' puzzles and Magnetic Creations® for North American distribution. Products are scheduled to launch at retailers nationwide in Fall 2012.

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