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imm Cologne

Caroline Kennedy -- Gifts and Dec, 12/1/2011 2:00:00 AM

RATHER THAN PRESENTING ABSTRACT CONCEPTS OF INTERIORS TRENDS, AS IT HAS IN THE PAST, THROUGH AN ANNUAL TREND BOOK, imm Cologne is taking a new approach for 2012. imm Cologne is introducing a new element to the fair - "Das Haus - Interiors on Stage" - to present a showcase of interior design inspiration and forward-looking lifestyle furnishing trends in a more relatable format. Thus, those wishing to view emerging trends will have to attend the fair, which runs January 16-22, 2012.
Koelnmesse will erect a platform in the middle of the Pure Village hall to serve as an open stage for the project and has engaged the husband and wife design team from London, Nipa Doshi and Jonathan Levien, to design "Das Haus - Interiors on Stage."

Computerized model of Das Haus concept.

The Pure Village sector of imm Cologne.

Doshi and Levien, whose hybrid approach to design allows them to combine various cultures, industries, technologies and craft techniques, will design "their" home under relatively narrowly defined architectural conditions, using available furnishings, rather than concept pieces. The designers will source products - ranging from carpets and kitchenwares, textiles and beds, bathroom fixtures and lighting, to colour systems - from throughout the fair to populate their vision. The end result will not be a sleek and glossy "designer home," but rather, a designed and livable space for today and tomorrow.

Project overseer Dick Spierenburg (right) consults with designers Nipa Doshi and Jonathan Levien.	A plan for the living spaces of Das Haus.
Architectural model and design notes of the work in progress.	A plan for the living spaces of Das Haus.

     In addition to reflecting current and emerging interior and design trends, the project will also address and reflect cultural and social trends.
     "With ‘Das Haus - Interiors on Stage,' imm Cologne is resuming the tradition of the Ideal Houses, although without adopting their rather abstract dimension," explains Dick Spierenburg, who is spear-heading the project for Koelnmesse.
     The Pure Village sector of the fair, located in Hall 3.2, complements the "Das Haus" concept. The exhibition format is a collection of lifestyle vignettes that showcase design items and interior concepts.
     For more information about imm Cologne, visit www.imm-cologne.com.

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