Record Number of Retailers, Manufacturers to Kick Off ASTRA’s Neighborhood Toy Store Day
October 25, 2017,
CHICAGO, ILL. – According to the American Specialty Toy Retailing Association (ASTRA), a record number of specialty toy retailers and toy manufacturers have committed to participate in this year’s Neighborhood Toy Store Day.
“If your store is not one of the nearly 270 independent retailers that have pledged to celebrate Neighborhood Toy Store Day this year, it’s not too late,” noted Kimberly Mosley, President of ASTRA. “Visit our site and you’ll find quick, easy-to-execute last minute ideas, press release templates, and downloadable graphics to support your celebration and attract customers to your store. It’s a great way to spotlight the specialty toy difference in your local community.”
In addition to the materials that ASTRA provides free to its members, more than 80 manufacturers have provided Neighborhood Toy Store Day specials available to ASTRA members who request them from the manufacturers, ranging from price discounts to play date kits to special terms. ASTRA will support the effort with national mass media and social media outreach.
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