Joester Loria Group Names First Stikbot Licensees
October 25, 2017,
HONG KONG – The Joester Loria Group, the exclusive licensing agent for Zing’s Stikbot, has announced its first set of licensees for the company’s social media action figure star. The first Stikbot licensees will be in the categories of toys, bedding and apparel and be available at retail in the U.S. and Canada.
The new licensing partners for the property are:
• Basic Fun: Stikbot plush and figural stretch toys which may include sound, construction and role-play items
• Hybrid Apparel: girls’, boys’ and young men’s t-shirts and tops
“We are delighted with the response we have had to the Stikbot licensing program from category leaders,” said Debra Joester, President, The Joester Loria Group. “Stikbot’s consumer engagement on social media and success at key retail accounts has captured the attention of key manufacturers and retail buyers over the past few months, and anticipation is growing over the launch of licensed products in 2018.”
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