• Pamela Brill

Joester Loria Group Names First Stikbot Licensees

The first Stikbot licensees will be in the categories of toys, bedding and apparel and be available at retail in the U.S. and Canada.


HONG KONG – The Joester Loria Group, the exclusive licensing agent for Zing’s Stikbot, has announced its first set of licensees for the company’s social media action figure star. The first Stikbot licensees will be in the categories of toys, bedding and apparel and be available at retail in the U.S. and Canada.

“We announced our Stikbot licensing program at Licensing Expo in June and we’re so excited to announce our first set of licenses that will be ready to hit retail in the Spring of 2018,” said Josh Loerzel, VP of sales and marketing for Zing. “As Stikbot Central approaches its one millionth subscriber on You Tube, we really see first-hand kids’ engagement with the brand on a regular basis. We truly believe that the Stikbot merchandise will bring the brand to life in many new ways with kids.”

The new licensing partners for the property are:

• Basic Fun: Stikbot plush and figural stretch toys which may include sound, construction and role-play items

• Hybrid Apparel: girls’, boys’ and young men’s t-shirts and tops

“We are delighted with the response we have had to the Stikbot licensing program from category leaders,” said Debra Joester, President, The Joester Loria Group. “Stikbot’s consumer engagement on social media and success at key retail accounts has captured the attention of key manufacturers and retail buyers over the past few months, and anticipation is growing over the launch of licensed products in 2018.”

Pamela BrillPamela Brill | Editor-at-Large, Gifts and Decorative Accessories

Pamela Brill, the proud mother of two young daughters, has been writing about parenting and children's products for over a decade. Before she began her freelance writing career, she served at the helm of two industry publications: Small World, which specialized in baby products, and Playthings, which is now part of Gifts & Decorative Accessories. She is currently an Editor-at-Large for Gifts & Decorative Accessories. Her previous blog postings can be viewed at www.talkingwalnut.com

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