• Pamela Brill

WIT Taps Toy Association to Handle Management Services

WIT has decided to outsource its management services to The Toy Association.

Women in toys (wit)NEW YORK, N.Y. – To remain focused on its mission and members, Women in Toys, Licensing & Entertainment (WIT) has decided to outsource its association management services to The Toy Association.

This will include its administrative, financial management, legal coordination, and back-end membership support, affording WIT the opportunity to improve productivity and efficiency. With this agreement, WIT will continue to run as an independent non-profit organization, without any changes to its governance structure.

“As WIT has grown and gained greater momentum, we have realized the value of adding the expert services and resources that The Toy Association has to offer,” says Ashley Mady, president of WIT and founder of Brandberry, Inc. “We’re excited to free up our volunteers and staff so they can focus their expertise on WIT’s mission and goals, and we’re thrilled to be working with The Toy Association to help take us to the next level.”

“We’re passionate believers in WIT, its leadership, and the thousands of professionals it serves every year,” says Steve Pasierb, president & CEO of The Toy Association. “It’s both a distinct honor and a fantastic opportunity to bring our organizations closer together, to strengthen WIT’s operations, and look for opportunities to help take this great organization to the next level.”

WIT has more than 1,200 members worldwide and chapters across the U.S., Canada, Hong Kong, France, the UK and Australia. WIT’s resources, events, educational and empowerment initiatives, and scholarship programs are funded in part by its generous sponsors and partners, including Mattel, Nickelodeon, Spin Master, Hasbro, PlayMonster, Bandai and Toys “R” Us.

Pamela BrillPamela Brill | Editor-at-Large, Gifts and Decorative Accessories

Pamela Brill, the proud mother of two young daughters, has been writing about parenting and children's products for over a decade. Before she began her freelance writing career, she served at the helm of two industry publications: Small World, which specialized in baby products, and Playthings, which is now part of Gifts & Decorative Accessories. She is currently an Editor-at-Large for Gifts & Decorative Accessories. Her previous blog postings can be viewed at www.talkingwalnut.com

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