Share this on

Mattel Completes HIT Acquisition

Playthings Staff -- Gifts and Dec, 2/1/2012 1:38:59 PM

El Segundo, CA - Major toy vendor Mattel completed the acquisition of HIT Entertainment from a consort Thomas Toys ium of funds led by Apax Partners for $680 million in cash. HIT owns preschool brands such as Thomas & Friends, Barney, Bob the Builder, Angelina Ballerina and more. Mattel first announced its intent to acquire HIT in October 2011.

"Mattel is thrilled to welcome the HIT Entertainment talent to our family under the direction of Fisher-Price executive vice president David Allmark," said Bryan Stockton, CEO of Mattel.

Share this on

Talkback

We would love your feedback!

Mattel Acquires HIT Entertainment

Oct 24, 2011

Also by this author

»MORE

Featured Company

FurnitureCore.com

FurnitureCore.com is a dynamic web application aimed at the furniture industry. Retailers and manufacturers alike will find our deep reserve of tools to be exactly what their furniture business needs.www.furniturecore.com... more

Most Recent Resources

Talking Walnut

Pamela Brill, Editor-at-Large, Gifts & Decorative Accessories
February 1, 2012
Gung Hay Fat Choy: Blue Orange Games
Happy Chinese Year! In our house, we don't just celebrate this holiday by munching...
More

Out of the Toy Box

Richard Gottlieb, President, Richard Gottlieb & Associates
January 31, 2012
Hot Pink, Passion and Lego
The good news and the bad news for Lego is that people care...and care...
More

» View All Blogs

Kidding Around

Kids products that combine high play value and a design sensibility that blends with mom and dad's house are sure winners for specialty shops, who can market themselves as an alternative to cheap plastic imports and their problematic safety records.