ZAG's Tech-Infused New Boy Brand, Zak Storm – Super Pirate Launches U.S. Digital Trifecta

The trifecta provides a connected play experience across TV, toys and mobile app for kids to watch, play and level-up.

Zak Storm is A Seemingly Typical KidGLENDALE, CA – Nov. 1, 2017 – Jeremy Zag, founder and CEO of ZAG, the independent animation studio specializing in the creation and production of intellectual property for kids and family entertainment in the film and TV sector, announced the digital trifecta launch of its latest original, boys’ action/adventure comedy TV series under the ZAG HEROES brand, Zak Storm – Super Pirate. Man of Action Entertainment (Ben 10, Big Hero 6) created the series. 

Zak Storm – Super Pirate, a modern-day transforming superhero “super pirate” series for boys 6 to 11-years-old, debuted on Netflix on Nov. 1 and in 2017 on Discovery Family and Sinclair Broadcast Group's KidsClick TV. ZAG and partner Bandai America are changing play by launching a digital trifecta for the tech-infused brand that ushers in a truly connected play experience by interconnecting the TV show, toys and mobile game. 

When kids watch the TV series, it will sync with the Zak Storm – Super Pirate free-to-play mobile game to deliver small-screen battles and adventures that mimic the real-time TV show scenes. This in turn provides the player digital game rewards. The Zak Storm – Super Pirate experience is further realized when kids collect and play with Zak Storm physical toys from Bandai America, available exclusively in the U.S. at Amazon for the month of November. Each comes with collectible treasure that provides rewards for the Zak Storm mobile game.

Kids simply scan the unique QR code on the collectible treasure into the free-to-play Zak Storm Super Pirate app to receive weapons, powers, worlds, strength, health and much more. With the Zak Storm Super Pirate app, players take on the role of Zak Storm as he assembles his crew, explores the treacherous seas and confronts Skullivar’s minions in battle. Ultimately, the player’s journey centers on digital gameplay powered by physical toy scanning—and that journey syncs with the TV show to level-up both digital and physical experiences. The Zak Storm Super Pirate app is available for download on the App Store and Google Play, as well as Amazon for Fire tablets.

The Trifecta Allows Kids to Watch, Play and Level-Up

“We have had an overwhelming response from kids to Zak Storm – Super Pirate in the countries where the TV series has already premiered, and we are excited to launch this digital trifecta that allows kids to synergistically play across the Zak Storm world via multiple platforms for a truly unique play experience,” Zag said. “We have created endless possibilities for fun, as kids are rewarded for doing what they already love to do: watch, play and level-up.”

“Bandai America’s Zak Storm – Super Pirate product line is a tremendous asset in conveying the distinct attributes of this new ‘must have’ global boys brand for digital natives and savvy kids everywhere,” said Andre’ Lake Mayer, ZAG’s president of global brand strategy and consumer products. “Kids will want to experience this bold new adventure series through interactive play, role playing and more, and it opens the door for other licensed consumer products, promotions and sponsorships to extend the opportunities for kids to engage with the brand.”

Zak Storm – Super Pirate Bandai America products include:

Zak Storm Super Pirate App (free to play)

Zak Storm Collectible Treasure Pack (SRP $4.99)

Zak Storm Action Figures -- Zak Storm, Caramba, Clovis, Crogar, Skullivar (SRP $7.99 each)

Zak Storm Hover Vehicle (SRP $14.99)

Zak Storm “Calabrass” Swords (SRP $14.99)

Zak Storm Sino Island Playset (SRP $19.99)

Zak Storm Martigua Deluxe Playset (SRP $29.99)

Zak Storm Chaos Vehicle (SRP $49.99)

Zak Storm – Super Pirate has already released in territories around the globe. In Europe, the series airs on Lagadère’s Canal J and Gulli in France; on Sony’s POP in the UK; Spain’s Clan TV and Canal Panda; RTS in Switzerland (FR); Italy’s Super!; and RTL Telekids in the Netherlands. Other broadcasters across Europe and the Middle East who will debut the series before Christmas and early next year, include Germany’s Super RTL, Finland’s MTV 3, Portugal’s SIC and Canal Panda, Ouf Tivi and VTM/KZoom in Belgium and Israel’s Zoom. In Latin America, Zak Storm – Super Pirate is available on Discovery Kids Latin America.

Zak Storm – Super Pirate follows the adventures of the headstrong Zak Storm, a seemingly typical kid who is swept into the Bermuda Triangle—the cosmic “junk drawer” of the universe—while trying to win a surfing competition. Discovering an enchanted talking sword (Calabrass), Zak is magically transformed into the swashbuckling, renegade super pirate hero, Zak Storm. Bravely committing to serve as the captain of a high-tech, living ship called The Chaos, Zak encounters the Triangle's seven mysterious seas while battling villains and creatures with the help of a unique crew of misfits. An equally empowered Atlantean female first mate (Cece), a thick-headed, heavy-fisted Viking (Crogar), a neurotic space traveler and a poltergeist prankster kid join forces with Zak in an effort to unlock the secrets that will chart their course home.

GDA Staff | News & Commentary
LWillis@giftsanddec.com

Lenise Willis, editor in chief; Anne-Marie Earl, managing editor; Alex Herring, senior editor; and Cammie Collier, art director; love reviewing new products for Gifts and Decorative Accessories. The team stays on top of the latest trends in bath and body, candles, gourmet items, stationery, home décor, fashion and more, and love chatting about their latest finds. Check in each week for more of their latest picks on GiftRap, and see more of the team on their new bi-weekly video series, Thoughts That Count.

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