Flipp Survey Reveals Black Friday Is Alive And Well

A recent survey of 1,000 consumers showed how Americans are planning to shop for Black Friday and Cyber Monday sales.

flipp survey holiday black friday salesNEW YORK, Nov. 2, 2017 -- If you're not planning ahead for Black Friday or Cyber Monday sales, you're doing it wrong, according to a national survey. Flipp, a leading digital marketplace and go-to shopping app that makes it easy to find the best deals year-round, today announced results from its Black Friday and Cyber Monday survey unveiling how U.S. shoppers will be spending their dollars this year. The survey reveals insights into average spend, sentiment around the sales, and the most popular shopping categories.

"Half of Americans are planning to shop on Black Friday or Cyber Monday to take advantage of the great deals and kick-start their holiday shopping," said Lauren Greutman, Flipp App savings expert. "As a mom of four, I'm already working on my game plan." Flipp and global market research firm Ipsos surveyed 1,000 consumers to find out how they'll tackle holiday shopping this season:

The Holiday Shopping Game is Strong This Year. Half of Americans surveyed reported they will probably or definitely shop on Black Friday or Cyber Monday to take advantage of those holiday deals.

He Spends, She Spends. On average, shoppers plan to spend $475 over the Black Friday/Cyber Monday time frame, with men outspending women $570 to $385, and 18-54 year olds outspending those 55 and older $500 to $400.

Who loves Black Friday & Cyber Monday? Millennials. Millennials are most excited about shopping on these days (60 percent) vs. other age groups (35-54, 54 percent and 55+, 45 percent)

Men Play the Long Game. Men are more likely to have picked out their Black Friday or Cyber Monday purchases in advance and opt for high-ticket items like electronics and appliances. Women are a bit more impulsive, leaving the decision-making until Black Friday itself. They opt for toys, clothes, and beauty & fragrance.

Gifting Gets Shoppers Going. Half of men (50 percent) and over half of women (62 percent) view Black Friday or Cyber Monday as an opportunity to buy gifts for the holidays.

Save on Expensive Items? Yes, Please! 33 percent of consumers shop Black Friday because it's an opportunity to buy expensive items at a discount. Similarly, 31 percent see it as an opportunity to find promotions that aren't available at any other time of the year.

To Keep or to Gift? Toys, clothes and beauty/fragrance are most likely to be purchased as gifts on Black Friday. Consumers are most likely to purchase clothes, TVs and athletic shoes/sneakers for themselves on Black Friday.

Brick-and-Mortar is Going Strong. In-store shopping is expected to beat mobile purchases for Black Friday. 45 percent report they'll be shopping for deals in store; 26 percent will shop in store and online equally; 20 percent will be shopping mostly online with 9 percent shopping exclusively online.

The Survey

These are the findings of an Ipsos survey conducted on behalf of Flipp on Sept. 5 and 6, 2017. This online survey of (n=1,000) Americans aged 18+ was conducted via the Ipsos I-Say Online Panel, Ipsos's national online panel. The results are based on a sample where quota sampling and weighting are employed to balance demographics and ensure that the sample's composition reflects that of the actual American population according to Census data. Quota samples with weighting from the Ipsos online panel provide results that are intended to approximate a probability sample. An unweighted, probability sample of this size, with 100 percent response rate would have an estimated margin of error of +/- 3.5 percentage points, 19 time out of 20.


GDA Staff | News & Commentary

Lenise Willis, editor in chief; Anne-Marie Earl, managing editor; Alex Herring, senior editor; and Cammie Collier, art director; love reviewing new products for Gifts and Decorative Accessories. The team stays on top of the latest trends in bath and body, candles, gourmet items, stationery, home décor, fashion and more, and love chatting about their latest finds. Check in each week for more of their latest picks on GiftRap, and see more of the team on their new bi-weekly video series, Thoughts That Count.

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