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Techno Source Glows Crazy

Playthings Staff -- Gifts and Dec, 2/2/2012 3:16:01 PM

New York - Toy innovator Techno Source, a division of LF Products, acquired intellectual property rights to the Glow Crazy line from Beverly Hills Teddy Bear Co. for all toy-related categories. This acquisition was brokered by Robert Yusim from Product Counsel on behalf of Beverly Hills Teddy Bear Co. Terms of the transaction were not disclosed.
Techno Source plans to expand the Glow Crazy assortment for 2012 and to support the line with a marketing campaign that will include Direct Response Television, public relations and in-store promotions. Glow Crazy products will be available for purchase at both mass and specialty retailers.

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