Nickelodeon, Encastos Join Forces to Develop Infant/Toddler Line
November 9, 2017,
NEW YORK – Nickelodeon is partnering with Encantos Media Studios, PBC (Encantos) to develop the first collection of consumer products for infants and toddlers, inspired by the award-winning bilingual baby property, Canticos. With a collection of Spanish-language nursery rhymes from all over the world, Canticos celebrates Latino culture by bringing songs such as “Los Pollitos,” “Elefantitos,” and “Mi Burrito Sabanero” to life through bilingual children’s books, interactive apps and sing-along videos.
“From the moment we first saw it, we loved how Canticos brings together kids and families from all backgrounds through bilingual stories and culturally authentic songs and characters,” said Pam Kaufman, CMO and President, Consumer Products, Nickelodeon. “The appeal of this property is universal and we look forward to introducing a gorgeous consumer products line for infants and toddlers that embodies the spirit of this terrific property.”
“Canticos was created to help Latino families share culture and language in a fun and engaging way across screens and beyond,” said Nuria Santamaria Wolfe, co-founder and CEO, Encantos Media Studios. “Nickelodeon is a leader and innovator in kids’ entertainment, and they understand and value the diversity of today’s generation. This partnership with Nickelodeon further expands the reach and appeal of these beloved nursery rhymes, so even more children and families around the world can sing, learn and play along.”
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