• Pamela Brill

Nickelodeon, Encastos Join Forces to Develop Infant/Toddler Line

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NEW YORK – Nickelodeon is partnering with Encantos Media Studios, PBC (Encantos) to develop the first collection of consumer products for infants and toddlers, inspired by the award-winning bilingual baby property, Canticos. With a collection of Spanish-language nursery rhymes from all over the world, Canticos celebrates Latino culture by bringing songs such as “Los Pollitos,” “Elefantitos,” and “Mi Burrito Sabanero” to life through bilingual children’s books, interactive apps and sing-along videos.

Nickelodeon will seek consumer products and promotional partners, spanning categories including layette, toy, accessories, home, publishing and more. Canticos short-form content is expected to launch in Spring 2018 on Nick’s digital preschool platforms, including NickJr.com, the Nick Jr. App and NOGGIN, Nick’s video subscription service. The Canticos portfolio of characters is created by Venezuelan-American artist Susie Jaramillo. Canticos short-form content will be produced by Jaramillo, alongside husband and wife team Nuria Santamaria Wolfe and Steven Wolfe Pereira, co-founders of Encantos Media Studios.

“From the moment we first saw it, we loved how Canticos brings together kids and families from all backgrounds through bilingual stories and culturally authentic songs and characters,” said Pam Kaufman, CMO and President, Consumer Products, Nickelodeon. “The appeal of this property is universal and we look forward to introducing a gorgeous consumer products line for infants and toddlers that embodies the spirit of this terrific property.”

“Canticos was created to help Latino families share culture and language in a fun and engaging way across screens and beyond,” said Nuria Santamaria Wolfe, co-founder and CEO, Encantos Media Studios. “Nickelodeon is a leader and innovator in kids’ entertainment, and they understand and value the diversity of today’s generation. This partnership with Nickelodeon further expands the reach and appeal of these beloved nursery rhymes, so even more children and families around the world can sing, learn and play along.”

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Pamela BrillPamela Brill | Editor-at-Large, Gifts and Decorative Accessories

Pamela Brill, the proud mother of two young daughters, has been writing about parenting and children's products for over a decade. Before she began her freelance writing career, she served at the helm of two industry publications: Small World, which specialized in baby products, and Playthings, which is now part of Gifts & Decorative Accessories. She is currently an Editor-at-Large for Gifts & Decorative Accessories. Her previous blog postings can be viewed at www.talkingwalnut.com

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