• Pamela Brill

Nickelodeon, Encastos Join Forces to Develop Infant/Toddler Line

nickelodeon 495x295

NEW YORK – Nickelodeon is partnering with Encantos Media Studios, PBC (Encantos) to develop the first collection of consumer products for infants and toddlers, inspired by the award-winning bilingual baby property, Canticos. With a collection of Spanish-language nursery rhymes from all over the world, Canticos celebrates Latino culture by bringing songs such as “Los Pollitos,” “Elefantitos,” and “Mi Burrito Sabanero” to life through bilingual children’s books, interactive apps and sing-along videos.

Nickelodeon will seek consumer products and promotional partners, spanning categories including layette, toy, accessories, home, publishing and more. Canticos short-form content is expected to launch in Spring 2018 on Nick’s digital preschool platforms, including NickJr.com, the Nick Jr. App and NOGGIN, Nick’s video subscription service. The Canticos portfolio of characters is created by Venezuelan-American artist Susie Jaramillo. Canticos short-form content will be produced by Jaramillo, alongside husband and wife team Nuria Santamaria Wolfe and Steven Wolfe Pereira, co-founders of Encantos Media Studios.

“From the moment we first saw it, we loved how Canticos brings together kids and families from all backgrounds through bilingual stories and culturally authentic songs and characters,” said Pam Kaufman, CMO and President, Consumer Products, Nickelodeon. “The appeal of this property is universal and we look forward to introducing a gorgeous consumer products line for infants and toddlers that embodies the spirit of this terrific property.”

“Canticos was created to help Latino families share culture and language in a fun and engaging way across screens and beyond,” said Nuria Santamaria Wolfe, co-founder and CEO, Encantos Media Studios. “Nickelodeon is a leader and innovator in kids’ entertainment, and they understand and value the diversity of today’s generation. This partnership with Nickelodeon further expands the reach and appeal of these beloved nursery rhymes, so even more children and families around the world can sing, learn and play along.”

canticos logo 495

Pamela BrillPamela Brill | Editor-at-Large, Gifts and Decorative Accessories
pbrill@giftsanddec.com

Pamela Brill, the proud mother of two young daughters, has been writing about parenting and children's products for over a decade. Before she began her freelance writing career, she served at the helm of two industry publications: Small World, which specialized in baby products, and Playthings, which is now part of Gifts & Decorative Accessories. She is currently an Editor-at-Large for Gifts & Decorative Accessories. Her previous blog postings can be viewed at www.talkingwalnut.com

Buyers Guide Search
Search for Products/Companies

Featured Video

Subscribe to
Gifts & Dec Direct
Receive the news you need to know about the trends in the industry delivered right to your inbox.

AmericasMart ICON Honorees

ICON videos of honorees

Excellence and superior achievement in the home and gift industry were recognized in July at AmericasMart's eighth annual ICON Honors. Enjoy these video stories celebrating the 2017 award recipients: Spicher and Company, Bloomingville, Wolf Gourmet, Her Majesty's English Tea Room, Kurt S. Adler, Inc., and Chris Rosse, Rosse and Associates. See the videos!

CURRENT ISSUE

GDA Cover September 2017

See the September 2017 issue of Gifts & Dec.  We look at how Millennials are changing the tabletop industry, plus what retailers can do to reduce theft. Get details!