International Licensing Industry Merchandisers’ Association Issues Call for Speakers for 2018 Education Programs
November 9, 2017,
NEW YORK, Nov. 2, 2017 – The International Licensing Industry Merchandisers’ Association (LIMA) is now inviting industry experts to participate as presenters in its range of professional programming, including webinars, seminars and roundtable discussions, as well as its annual Licensing University program.
LIMA’s speaking engagements provide experts from across licensing, retail, advertising, marketing and beyond the opportunity to share their expertise with important decision-makers across industries, including executives from major entertainment studios, top IP owners, professional sports organizations, leading agencies and more.
Experts are sought from within licensing as well as the greater business community who can provide unique insight and strategic thinking on the latest trends in their respective industries. Previous LIMA programs have centered on everything from case studies on emerging brands to identifying opportunities in growth markets such as India and China. Other topics have included location-based experiential programming, food and beverage branding and marketing and managing an overnight sensation.
In addition, LIMA is inviting potential speakers to submit session topics for its annual Licensing University program, held during Licensing Expo, the industry’s main trade event, owned and organized by UBM Americas and sponsored by LIMA. Areas of interest for 2018 sessions include:
- Detailed case studies on product and property introductions and brand extensions
- Retail strategies and trends
- Digital marketing strategies
- Social media strategies
- Forward-looking sessions on growth categories and market segments
- Maximizing emerging media platforms
To submit a proposal for a 2018 speaking opportunity, visit licensing.org/education. Submissions are due by Friday, Dec. 15, 2017.
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