Eight Teams Named Semi-Finalists for NRF Foundation’s 2018 Student Challenge
November 9, 2017,
WASHINGTON, Nov. 2, 2017 – The NRF Foundation announced eight teams as semi-finalists for the 2018 Student Challenge, a business case competition for NRF Student Association members to demonstrate their creativity and business acumen to retail executives, sponsored by KPMG. The finalists will attend the NRF Foundation GALA in New York City, where the top team will be announced Jan. 14.
“The purpose of the Student Challenge is to bring classroom learnings into a real-life business scenario, and this year’s concept delivered on that mission,” NRF Foundation Executive Director Ellen Davis said. “We look forward to seeing this year’s finalists thrive as they use this experience combined with their incredible creativity and educational backgrounds to make a difference in the retail industry upon graduation.”
Each team, composed of two to four students, was required to select one of three sponsors – 3M, Staples, or CVS – and then develop a 25-page written pitch and a 90-second pitch video to convince STORY CEO and founder Rachel Shechtman on why and how their proposal should come to life. Each proposal was created to provide an experience for the customer through selected merchandise, marketing approach, social media campaigns and carefully selected events.
Executives from over 20 retail companies will participate in two rounds of judging. Judges will have access to a team’s pitch presentation and video and will score them against the determined criteria. In the second round, judges will take part in a teleconference with teams and ask questions about the pitch presentation and select the top three teams. In the final round, the final three teams will present live to a panel of retail executives in New York City.
The top three teams will receive $5,000 for each participating student. The second-place team will receive $2,500 for each student, while the third-place team will receive $1,500 for each student.
The following teams along with their sponsors have been named semi-finalists.
Columbia College Chicago
Sara Diaz de Villegas
Columbia College Chicago
Fashion Institute of Design and Merchandising
Florida State University
Iowa State University
University of Pennsylvania
University of Wisconsin-Madison
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