Tuesday Tip: Greeting Card Displays
November 14, 2017,
Displaying greeting cards can be a tricky thing. Many retailers resort to a spinner or display shelves, which are effective, albeit a little boring. Consumers who set out to buy a card will likely find what they need without fuss, but those displays won't inspire an impulse purchase. In the November issue of Gifts and Decorative Accessories, Becky Tyre surveyed several shops who were doing interesting things with card displays.
According to visual merchandising expert Becky Tyre, At Whit and Whim in Port Washington, N.Y., twine wraps around a column that is central in the store, and cards are fastened with clothespins. "Many retailers consider columns an intrusive architectural feature in retail spaces, but savvy merchants take advantage of the 360-degree visual merchandising opportunity," Tyre said.
For more ideas on how to display greeting cards in your store, snag the latest issue of Gifts and Decorative Accessories magazine.
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